Written by Annie, iPage Marketing Team on October 27th, 2015
As we’ve mentioned in the last few blog posts, if you want to take full advantage of the upturn in sales that every holiday season brings, you must start looking at your online marketing strategy early. And given that it’s almost Halloween, that means now!
Here at iPage, we understand that being a great business owner doesn’t always mean being an expert website designer or developer. So we’ve come up with the 6 most important and practical ways you can spruce up your website before the holiday rush … Because even if you’re website is already up and running, you can always improve it. So, in no particular order, here are our top six tips:
1. Optimize For Mobile
Imagine you had two sales associates in your store. The first one is immaculately dressed and is friendly and engaging with customers. She is also business-minded and skilled at closing profitable sales. But your second sales assistant is shabbily dressed, unshaven, and has bad breath. He treats your customers as an annoyance, and doesn’t care about making sales.
If your website is not optimized for mobile, you are unfortunately the “second assistant” in the digital world. Even though your desktop website is professional and brings in sales, the inaccessible mobile version of your website could be doing a lot of damage. You wouldn’t dream of running your business with a sales associate who acts this way. So you shouldn’t run your business without a mobile-friendly website. If you neglect mobile, you will lose customers.
The good news is that going mobile is easy. You can use goMobi to create a mobile version of your website, or you can install a new “responsive” WordPress theme from the MOJO Marketplace (The word “responsive” means that your website changes size dynamically depending on the size of the user’s screen so that it looks great on any device. This is crucial today).
2. Integrate Social Media
When you make an effort to start conversations with your customers on social media, you have more opportunities to bring in business. Integrating social media can be as simple as putting social share buttons onto your website or as complex as a high-level social media strategy.
If you decide to go the “simple” route, make sure that the content on your website is 100% “shareable.” Share buttons will go a lot further when the content on your website is not only optimized for search, but also written for humans.
3. Add Pizzazz With Themes
A theme on your website is like the bodywork and paint on a car: The engine under the hood makes it go, and the electrics underneath make all the gizmos and gadgets work. But the bodywork and paint make it look fresh.
You can give your website a refresh by installing a new theme ahead of the holiday season. Why not try one that has a festive feel?
4. Spruce Things Up
Content that is fresh and regularly updated is best. But this doesn’t mean that you need to write for hours and change all the images every day.
You can easily spruce things up by making small changes that have a big impact. This could mean adding in some festive jargon or imagery. Don’t overthink this. Just a little something on your website (or in the content of your email newsletter) to show that you are in the holiday spirit can go a long way.
5. Use Intuitive Navigation
Now is also a good time to tweak the navigation on your website, if you’re making changes anyway. Navigation is incredibly important if you want to make your website standout for user experience, conversions, or SEO. Ensure that yours is simple and intuitive by making sure that your visitors know where they are – and provide clear calls to action. Calls-to-action guide your users into where you’d like them to go on your website. Whether this means signing up to receive your blog ar
ticles in their inbox, or telling them to follow you on Twitter, make sure that it’s intuitive to how humans naturally act.
Finally, take the time before the holiday rush to de-clutter your website. Just like your brain works better when it is not cluttered, and your house is easier to run when it is clutter-free, your website will perform better when it’s clean. The simple rule is: dump anything that you don’t need. If you want help with this get a design consultation from a member of our team today.
You can implement the suggestions in this article efficiently and (hopefully) without too much overthinking. Small steps before the holidays can have a positive impact on your website. This will help you better strategize for your marketing strategy when the holiday season approaches.
We hope these tips help spruce up your website as the holiday approaches. As always, let us know if you need any help along the way.
Best and merry wishes!
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