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September 2013

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20 Reasons to Build a Website If You Don’t Run a Business

Article 1:

20 Reasons to Build a Website If You Don’t Run a Business


Running a website is an easy way to bring something you love to the public eye and interact with others from all over the world who appreciate the same things as you. It’s also rewarding – sometimes financially, but always in morale. The best part? You don’t need to keep up with the Joneses of SEO if you don’t run a business. Other than knowing a few basics about website safety, you just need to be you.


Even if you think you have nothing unique to say, chances are that you do. Here are 20 quick ideas to help you get started:

How to Keep Up with the Joneses of SEO

How to Keep Up with the Joneses of SEO


When it comes to SEO, making sure that the search engines and the humans viewing your content are happy and stay that way can be a lot of work. Luckily, a lot of what makes search engines pick up on your content and move it to the top of the search result rankings are the same things that make your viewers keep coming back for more.


Here are a few ways to keep up with the Joneses of SEO:


1. Create Content


How To Market Your Business on Twitter

How To Market Your Business on Twitter


Twitter might be an unexpected place to market your business. But it can make a huge impact. Using Twitter to market your business is not only important in the digital media world of today, but it's a fun and interactive way to connect with your customers. One of the many great things about Twitter is that it's easy to set up, manage, and use. Don't think of using Twitter as “another thing to do.” Instead think of it as simply a conversation that you're engaging in with other like-minded people who you'd want to talk with anyway. This conversation can boost your profits and help your business. Talk about friends with benefits!


Here are a few things you should consider before getting started:

What Mobile Web Usage Means for Your Business

These days, pretty much everyone is walking around with the Internet in his or her pockets. With the rise of the smartphone came the rise of the mobile web. An 87-page Morgan Stanley report from 2010 predicted that by 2015 more people will be viewing internet sites on mobile web browsers than on computer browsers. That's a good reason why it's smart to consider the functionality of your business' website when it's viewed on a mobile device.


Mobile Trends


Are Daily Deal Sites Right for Your Business?

Thanks to daily deal sites, the days of being a coupon-clipper no longer means you're some cheapskate who gets excited over a 25-cent-off coupon for toilet paper. After all, coupons were never thought of as cool until Groupon and Living Social came around (if you can remember that far back).


We all know someone who still clips good old-fashioned coupons. But you'd be hard-pressed to find someone today who doesn't once in awhile clip some virtual coupons. If you're considering signing your business up to offer a deal to your current and potential customers, there are a few things you should know and consider beforehand to get the best deal yourself.


How Daily Deal Sites Work


Four Key Metrics in Google Analytics to Know About

If you run a website, you should know about and be using the free Google Analytics tool. With Analytics, you can measure a number of key metrics to really understand how the people out in Internet world are interacting with and finding your website.


Google Analytics is a very robust program that you could spend hours learning about. However, there are a few key parts of the program that are quick to learn. Here are four of them.


1. Bounce Rate


Informative Product Pages Help You Stand Out

Who doesn't love shopping online? With a few points and clicks, your stuff shows up on your stoop a few days later. Buying products online that you know everything about or have used before is one thing. But what about when you're buying something you've never seen in real life before? All you have to go on are the pictures and any other product information that the website chooses to provide. In the world of online shopping, your product page can exude the essence of your brand. And it can often make or break a sale.


Don't Lose Sales


How to Place Content on Your Website

You determined that you want to regularly create content. Now where do you place it? According to a Jakob Nielsen study, most people don't like to scroll. In fact, the study found that only 23% of first-time visitors and only 16% of second-time visitors to a website are willing to scroll. The other 77% of visitors just look at what they're able to see above the fold (that's the area of the page that's visible without needing to scroll down) and judge the quality and usability of the website based on what they see there. Even though some people believe this is a myth, positioning your content in the best way possible just makes sense.