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October 2013

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You Have a Domain Name…Now What?

You Have a Domain Name…Now What?

 

You’ve picked the best domain now for your business…now what? Think of the domain name like getting the keys to your new house. You’ll want to put blinds and windows on your new house, decorate, and make sure to add a security system. Here are a few other things you may want to think about after you register your website domain name:

 

  1. Start blogging with a strategy

 

A blog on your website allows you to:

 

• Engage and interact with visitors.

• Convey information

• Show that you’re listening

 

How to Pick the Best Domain Name for Your Business

How to Pick the Best Domain Name for Your Business

 

Your business name is one small piece of a puzzle that’s part of running an online business. And the domain name (the url) that you choose is the magical piece that makes your online presence come together. But piecing together parts of your Picasso doesn’t mean that you should leave your customers puzzled about your digital presence. Here are a few key tips to help you pick the best domain name for your business:

 

  1. Ask “how is your business changing the world?”

 

How a Toll-Free Number Can Help Your Business

How a Toll-Free Number Can Help Your Business

 

Whether you’re a business owner who sells products or services, chances are that you’ll put a customer on hold when another call or customer comes in. And then, when you finally get around to answering the phone, or paying attention to that customer, the worst thing happens. They ask something so simple and easy to find that you wonder why you even bother to respond. It could be a question like “Are you open?” when it’s 11am on a weekday and all of your lights are on. Or a question like “what hours are you open?” when the bright red store hours sign is staring them in the face.

 

How To Prepare Your Website for the Holiday Season

How To Prepare Your Website for the Holiday Season

 

Raindrops on roses and whiskers on kittens may be some of your favorite things during the holiday season. But your website should also be somewhere on that list. Even if you don’t quite find the topic of websites particularly festive, here are a few ways you can get into the holiday spirit:

 

  1. Work on Your Website Content

 

Now is the time to start thinking about any special product launches or services you plan on introducing over the holidays. Here are some questions to think about as the holidays get closer:

 

Why Web Security is Important

Why Web Security is Important

 

We sat down to talk with Neill Feather, President of Sitelock, about the importance of web security in today’s digital landscape. Even if you don’t run a business online, you can still glean some insight from the discussion.

Here’s our conversation:

1. What is the #1 reason most people don't lock up their website?

Lack of awareness of the risks and consequences, and the belief especially

5 of the Best WordPress Plugins

5 of the Best WordPress Plugins

WordPress is famous for having endless plugin possibilities. If you need or want a feature for your website, chances are there's a plugin for it already - or one in the works. Chances are you probably already take advantage of at least a few plugins. Here are a few more that if you haven't already checked out, you may want to consider.

1. W3 Total Cache

What Google's Personalized Search Results Means for Your Future

Using the Internet, we can find out what our friends in other parts of the world are doing. We can discover that 25% of all known species are beetles; and that most lipstick contains fish scales. But can we find the details of our flight next week or the tracking number for our latest purchase on Ebay? Of course we can’t, but Google has an answer: Personalized Search.

 

If you’re trying to keep up with the Joneses of SEO, you’ll want to learn more about how Google is tweaking your search results.

 

Keep Calm and Gmail On

There’s nothing that strikes fear into the hearts of small business owners more than changes at Google. You can probably deal with a lot of things in life, like Ben Affleck becoming Batman or your pre-teenage daughter watching Mylie Cyrus. But changes at Google may send you into fits of panic, like when they introduced the new Gmail inbox in May and the recent changes to Google Adwords. Yeah, remember that?

 

If you’re like many business owners, you may go through these four stages of dealing with the Google changes:

 

The Recent Changes to Google AdWords

The Recent Changes to Google AdWords

Just when you think you have the latest Google changes figured out, something new teeters through. When you're a small business owner, the last thing you want is to have your current strategy and approach taken for a roller coaster ride. Luckily when it comes to technology, you'll often find that your strategies and approaches are improved and things go smoother than before.

 

The recent changes to Google AdWords called for an adjustment of advertising campaign styles. The good news? Small businesses seem to benefit the most and fare the best in the face of these changes.