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April 2014

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How to Fund Your Business on Kickstarter

How to Fund Your Business on Kickstarter

 

Kickstarter is a platform that helps businesses and individuals get funding to start projects. That help includes concept development, design, marketing and more. It has raised over $1 billion in funding to help more than 60,000 projects since the website launched in 2009. That is impressive, right? But how can you get involved? Can you fund your business on Kickstarter?

 

Kickstarter is not a money tree and many projects fail. But there are some steps you can take to increase your chances of success.

 

Get Your Product Right

 

Free eBooks are now on iPage

Free eBooks are now on iPage

 

iPage has created some great resources for our small business website owners and bloggers.

These free e-books are helpful practical tips that have no promotional content, can be implemented by almost anyone, and even have a Geek Speak Meter to tell you how complex the terminology is!

 

1.     The Three Do’s and Don’ts of Owning a Small Business Website

 

2.     3 Try this Yourself SEO Tips

 

3.     The 3 Do’s and Don’ts of Building a Website

 

4.      6 Things Google Hates About Your Website

How Your Website Colors Affect Conversions

How Your Website Colors Affect Conversions

 

Getting the colors right on your new website is important for aesthetic reasons. But your website colors also affect conversions. That’s right – changing from a green button to a red button might increase sales. And selecting the right colors can also help to build your brand.

 

This worked for one company, it boosted their conversions by 21 percent by changing their buttons from green to red. There were several factors that contributed to the increase in this example, but it does show that color is important.

 

Helpful Tips for Beginners to Build the Perfect Website

Helpful Tips for Beginners to Build the Perfect Website

For beginners who have no experience in web design, building and maintaining your own website can be quite a challenge. Luckily, there are many website builders out there to help you get started with your own website. The best one to use is called WordPress. WordPress is the industry standard for both beginners and professionals. It’s very easy to learn, yet incredibly powerful and has all the features your website might need. With WordPress, you can professionally build and maintain your own professional website. This leads us to our first helpful tip for building the perfect website:

The Top Marketing Software Systems Your Business Should Consider

The Top Marketing Software Systems Your Business Should Consider

 

Ever since computers were first invented back in the 1940s, they’ve been designed to perform automated tasks instead of humans. They do this better and faster freeing us up to do things like creating, imagining, innovating, and building relationships. So to help you automate here is a list of the top 5 scheduling software systems for your business:

 

Salesforce

 

CRM stands for Customer Relationship Manager. This type of software handles the sales process in your organization and one of the best is Salesforce.

 

Something New Has Arrived in the World of WordPress

Something New Has Arrived in the World of WordPress

 

Whether you’re a web aficionado or a tech newbie, convenience, speed, security, and ease of use are likely your top priorities. To ensure security and optimal experience, frequent updates have become crucial for not only your site content, but also any plugins or software you have running.Yet, very few of us have extra time in our day to keep up with these updates. Every second counts for delivering timely content and offers to your readers or customers, so time spent on updates is time not spent on revenue-generating offers and content.

The secret to achieving high conversion rates using affiliate links

Want to earn money with your website? Refer iPage and earn up to $120/sale! Anyone can be an affiliate and it’s free to join. Join now!

 

One of the best things about being an iPage affiliate is that web hosting appeals to just about everyone. And assuming you have a website, it’s a product that can naturally tie into whatever your website is about. We have affiliates in all industries that promote iPage on their sites.

 

Ranking Well in Search Engines, Link Building, and Other Related Matters

Ranking Well in Search Engines, Link Building, and Other Related Matters

 

There is one question that is common to all businesses and the people involved in marketing them – “how do we rank well in search engines?” It does not matter how big or how small the business or website is as SEO, link building, and online marketing is always a popular topic of conversation.

 

The problem is there are often more questions than answers. This is because people have tried cheating the SEO and online marketing industry with attempts to cheat the system since the dawn of the internet.

 

The Top Three Marketing Strategies

How to Understand the Top Three Marketing Strategies

 

There are three key strategies used to promote websites and for many people this represents a battle: SEO vs SEM vs Content Marketing. The truth is much more nuanced and most successful strategies will use elements of all three.

 

The elements you choose will depend on the time you have and the money you can spend. So to help you understand the differences (and to save you time to boot), here is an explanation of all three:

 

SEO (Search Engine Optimization)

 

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