How to Understand Reputation Management, Reviews, and Citations
It’s easy to think that website marketing and search engine optimization are complicated. But marketing a local business online is not any different in principle to the old, traditional forms of marketing. It is about building up your reputation (reputation management), getting your name out there (citations), and treating your customers well (reviews and advocates).
Reputation Management (and Reviews)
Some people think reputation management is something that you do when things go wrong. Things like a series of negative reviews or an attack by a disgruntled employee are examples. If this ever happens, you might need to bring in professional help.
Are Google’s Product Listing Ads Right For Your Business?
The various services that Google offers are constantly evolving. Take the topic of this article, for example – Google Shopping. It used to be called Froogle (remember that?!), then Google Product Search, and now Google Shopping. Not to be confused with Google Plus, Google Author Rank, and Google’s Personalized Search Results – which all mean different things for your future.
Why Personal Touch Matters in Your Digital Marketplace
The online world remains alien for some businesses. Mostly because too many businesses become detached from their customers online when they should be focusing on marketing with meaning. Incorporating a personal touch is even more essential in your digital marketplace. When done correctly, you can get closer to your customers online than you can in any other way.
That last statement is a bold one but it’s true. And it’s true even when you deal with customers face-to-face. You might be thinking: how could an online relationship with a customer be more important than the relationship I have with them when they are visiting my business or using my service? The answer is because online is more intimate.
Why Data is Important When Marketing Online
Data may sound like a weird, abstract word. But it comes down to knowing what your audience wants and how they behave. And while it’s important to back up the data on your website, getting good data about the customers who visit your website is critical for success. This applies to almost any industry – because when it comes to the digital world, there’s no excuse to not get good data, as this information is easily available.
Take for example, the movie Titanic – one of the most successful movies ever made. It won 11 Oscars and has made somewhere over $2 billion. But it might not have been so successful if it wasn’t for…data.
Why Your Business Should Have a Blog
If you are wondering why your business should have a blog, consider this analogy. Imagine your favorite television channel broadcasts your favorite show. That would be great, wouldn’t it? Now imagine they put every show from every series back-to-back. That would be even better.
But now, imagine if that was the only show that it broadcast for one year, two years, or more. You would quickly become tired of your favorite show, and you’d most definitely change the channel.
In the eyes of search engines like Google, websites that do not consistently blog are just like this. Do you want the same information presented in the same way day after day, month after month, and year after year? Not so much.
The solution is blogging.
What Social Media Makes Sense for Your Business?
Getting an invitation to a party or event is usually a good thing. But that warm feeling you experienced when you received the invitation can quickly disappear when you notice that no dress code is mentioned. Figuring out what to wear is already a task. But when you have no idea what everyone else will be wearing, it’s excruciating. The only thing worse is actually appearing at an event dressed inappropriately. Cringe-inducing.
Guest Blogging and SEO Strategies for 2014
Is guest blogging dead? After reading the latest blog post from Google’s Matt Cutts you might think so. He is the search giant’s chief spam fighter. He said “guest blogging is done: it’s just gotten too spammy.” So should guest blogging be part of your marketing strategy in 2014? And in the light of what Matt Cutts has said, how should you keep up with the Joneses of SEO this year?
Email Marketing Strategies that Work
Most people in the world of online marketing are like skiers who go to the top of a slope, point their skis straight down, push off, and hope for the best. They are the type of people who no longer focus on email marketing strategies because email marketing is not new enough, cool enough or fast enough. But they are wrong.
The Top 5 Promotions To Run on Facebook
Facebook business pages are a bit like nightclubs as there are two broad types. You can use Facebook’s Graph Search to see the first nightclub as a place that is hiving with people (the right sort of people), queues down the block, and a general buzz of excitement. The second is a depressing place containing a handful of sorry souls drinking away their sorrows.
It’s not hard to decide which nightclub you’d prefer. And it’s the same with Facebook: your business Facebook page should have the crowd, the buzz, and the excitement. But how do you get it?
One proven method is borrowed directly from the world of nightclubs – run promotions.