<span style="color:#33CC66">iPage Blog</span>
Posted on Apr 15, 2013

Boost marketing campaign and website performance with data analytics

Achieving online success with your customer base requires a multitude of steps. You need effective advertising strategies and quality SEO keywords, which will drive traffic to your website. Then, you need a top-notch site that both engages your customers and is organized in a way that makes it easy for them to find what they’re looking for. 


Much like a staircase, a single missing step can lead to major problems. 


If you’ve ever had issues with your online campaigns in the past, you’ve probably wondered exactly where things are breaking down. Is it your advertisements, SEO strategies or website that’s causing the breakdown? Or is it some sort of combination?


The amazing thing about the internet is that, with the help of data analytics, you can measure every single one of these factors. Here are three ways data analytics helps you with your online strategies. 


1) Gaining unprecedented insight into your customer base.

It’s every marketer’s dream to thoroughly understand their customers. Marketers want to know how their customers think about products, what they’re most interested in, what their main sources for searches are and everything else you can possibly think of. 


Data analytics enables advertising teams to do all of this and more. 


With these tools, marketers can develop comprehensive profiles both for individual consumers and their customer base as a whole. This will help them to provide better service by getting out in front of prospective problems, among other advantages. In addition, data analytics can enhance marketing campaigns in a number of ways:


– It can track which sites customers frequent the most, so marketers know where to promote their messages.

– Analytics can measure customer retention rates, alerting you when to get in touch with someone who hasn’t made a purchase in awhile.

– These tools can analyze the effectiveness of specific advertisements.  


2) Determining which keywords and phrases are best for SEO.

I’ve talked a lot in the past about the importance of keywords and phrases for your search engine optimization strategies, but I haven’t mentioned how to go about doing that. The answer (as you may have guessed already) has to do with data analytics.


These tools enable you to measure the most common phrases and keywords that customers enter into search engines when looking for a product or service related to your business. They also allow you to compare your own SEO words with those of your competitors.


3) Monitoring the strengths – and weaknesses – of your website.

The idea of implementing online marketing and SEO strategies is to get customers to your website. Next, the goal is to keep them there. 


With data analytics, you can measure the average amount of time each person spends on your website. Not only that, but you can look into how many people visit each page on your website, and for how long they stay on that page. 


And that’s not all! You can even analyze which pages customers most frequently exit from. In doing so, you’ll be able to determine where the weak spots are on your website, highlighting what you need to improve. 


Because of data analytics, you no longer have to guess where the broken peg is on your online marketing ladder. 

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