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Cautionary Tales: Should You Back Up Your Website?

Cautionary Tales: Should You Back Up Your Website?

 

Many cautionary tales reinforce the idea that your website should have a proper back up plan in place. Maybe you’ve heard stories about governments and security agencies getting hacked and hacking others. It’s no secret that even the security systems of big businesses can be breached.

 

But none of these stories are more poignant than the tale of a young woman almost sold into slavery. Her name was Jessie and a hero called Woody rescued her. This story almost never happened because data was not backed up properly.

 

Why Your Business Should be Listed on Google Maps (and other directories)

Why Your Business Should be Listed on Google Maps (and other directories)

 

If you’re a local business not listed on Google Maps, you’re like a blindfolded golfer. Why would anyone go through learning how to play - and then step on to a course and attempt to play blindfolded? That would not make much sense.

 

You spend a lot of time, money and effort every day trying to putt your business into the right holes. You’re trying to aim your business so that it focusing on your customers - the key to your success. But when you’re not able to see where your customers are, it makes you less effective. Google offers up those customers on a plate. Not taking the opportunity to put(t) yourself in front of them is plain silly.

 

Stop Talking About Golf And Concentrate On Maps

 

Does Alexa Rank Matter To Your Website?

 
Does Alexa Rank Matter To Your Website?
 
You have a domain name, and want to build a meaningful web presence for your business. Then you learn of things like Alexa. And you wonder if it really matters. Well, asking if an Alexa rank matters to your website is like asking if wine reviewers matter to wine sellers. In both cases the answer is: they shouldn’t but they do.
 
Let’s look at the example of wine first: Wine reviews influence the wines that people purchase. But the quality of the reviews of the professional reviewers leaves a lot to be desired. For example, in a 2001 experiment conducted by Frédérick Brochet of the University of Bordeaux, 54 wine experts were given one glass of red and one glass of white wine to taste.
 

You Have a Domain Name…Now What?

You Have a Domain Name…Now What?

 

You’ve picked the best domain now for your business…now what? Think of the domain name like getting the keys to your new house. You’ll want to put blinds and windows on your new house, decorate, and make sure to add a security system. Here are a few other things you may want to think about after you register your website domain name:

 

  1. Start blogging with a strategy

 

A blog on your website allows you to:

 

• Engage and interact with visitors.

• Convey information

• Show that you’re listening

 

How To Prepare Your Website for the Holiday Season

How To Prepare Your Website for the Holiday Season

 

Raindrops on roses and whiskers on kittens may be some of your favorite things during the holiday season. But your website should also be somewhere on that list. Even if you don’t quite find the topic of websites particularly festive, here are a few ways you can get into the holiday spirit:

 

  1. Work on Your Website Content

 

Now is the time to start thinking about any special product launches or services you plan on introducing over the holidays. Here are some questions to think about as the holidays get closer:

 

Why Web Security is Important

Why Web Security is Important

 

We sat down to talk with Neill Feather, President of Sitelock, about the importance of web security in today’s digital landscape. Even if you don’t run a business online, you can still glean some insight from the discussion.

Here’s our conversation:

1. What is the #1 reason most people don't lock up their website?

Lack of awareness of the risks and consequences, and the belief especially

5 of the Best WordPress Plugins

5 of the Best WordPress Plugins

WordPress is famous for having endless plugin possibilities. If you need or want a feature for your website, chances are there's a plugin for it already - or one in the works. Chances are you probably already take advantage of at least a few plugins. Here are a few more that if you haven't already checked out, you may want to consider.

1. W3 Total Cache

What Google's Personalized Search Results Means for Your Future

Using the Internet, we can find out what our friends in other parts of the world are doing. We can discover that 25% of all known species are beetles; and that most lipstick contains fish scales. But can we find the details of our flight next week or the tracking number for our latest purchase on Ebay? Of course we can’t, but Google has an answer: Personalized Search.

 

If you’re trying to keep up with the Joneses of SEO, you’ll want to learn more about how Google is tweaking your search results.

 

The Recent Changes to Google AdWords

The Recent Changes to Google AdWords

Just when you think you have the latest Google changes figured out, something new teeters through. When you're a small business owner, the last thing you want is to have your current strategy and approach taken for a roller coaster ride. Luckily when it comes to technology, you'll often find that your strategies and approaches are improved and things go smoother than before.

 

The recent changes to Google AdWords called for an adjustment of advertising campaign styles. The good news? Small businesses seem to benefit the most and fare the best in the face of these changes.

 

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