Skip to main content
click to chat with a live agent
Home

iPage PlayBook

Website Management

You are here

Top Five Ways to Use Google Webmaster Tools

Top Five Ways to Use Google Webmaster Tools

 

Who wouldn’t want to be called a “Master” of something? Not in the sense of a university degree, but a real master. The allure is not just about the title – it’s also about the tools and equipment that you get to use. For example, a quartermaster has control of an army’s night vision goggles and fancy weapons. Or what about a yacht master? Is there really anyone on earth who doesn’t want to be on a yacht? A kung fu master gets to wear a cool black suit and where would a master craftsman be without the appropriate tools. And we can’t forget Jedi masters who get to use light sabers. Finally, we have webmasters, who can make websites fast and safe with Google Webmaster Tools.

 

Cloud Hosting – What is it?

Cloud Hosting – What is it?

 

It’s not easy to come up with a simple metaphor to explain cloud hosting. One example is to use electricity and explain how a large grid serving millions of people is more cost effective and efficient than each one of those millions having their own mini electricity power station. But that is a bit boring. You could also use the sewage system and explain how it deals with increased loads, but that is a bit hard to stomach. Another idea is to discuss animal herds and how they are stronger, safer and more efficient as a group, rather than each animal trying to survive on its own. But this one is way too complicated!

 

So, the easiest way to explain cloud hosting is by using the example of your own business.

So here goes…

 

How To Build Your First Website

How To Build Your First Website

 

If you’re thinking about building your first website, it’s easy to feel daunted just by the idea. You might not be a programmer or professional website designer, or you may not even run a business. But that does not mean you cannot learn how to build your first website.

 

Just like riding a bicycle for the first time there are things that you will have to learn. And you might even fall off. But just about anyone can ride a bike. And almost anyone can build a website. You don’t even need to know any programming.

 

Let’s get the wheels in motion…

 

What Is A Domain Name?

 

Don’t Lose Your Data: Why Backing Up Your Files is Important.

Don’t Lose Your Data: Why Backing Up Your Files is Important.

 

In 1858 American oil explorer Edwin Drake invented something that was to change the world – the oil drill. He spent years toiling in difficult conditions and doing the hard work while trying different styles and methods of drilling until he hit on the one that worked. It was a breakthrough that should have set him and his family up for life. But he overlooked one critical thing – he failed to patent his drilling invention.

 

Do Download Speeds Matter?

Do Download Speeds Matter?

 

Do download speeds matter? Yes. That answer is an example of how internet users want websites to work: i.e. they want them to display instantly. When it comes to download speeds cuddles and tickles are unimportant – just get right into the action.

 

Website users crave speed the same way the boxer Muhammad Ali did when he was the heavyweight champion. He once said: “I'm so fast that last night I turned off the light switch in my hotel room and was in bed before the room was dark.” For Ali, fast wasn’t fast enough. You should have the same motto when it comes to your website.

 

But what is fast? The answer to that is two to three seconds at the most. That might not sound like a lot but two or three seconds is a long time in the world of the internet.

 

Google’s Hummingbird Update and What It Means for Your Website

Google’s Hummingbird Update Explained

When we would think of a hummingbird in the past, a hovering, graceful, pixie-like creature came to mind. Now that Google has used it to represent its latest algorithm update, correction; algorithm overhaul, the small creature now strikes fear in the hearts of internet marketers  and makes them quake in their booties!

What makes Hummingbird different from Panda or Penguin is that it is not a change to part of the existing algorithm, like those two cuddly animals, it is essentially a new algorithm. It is also the most dramatic change in 12 years and affects 90% of searches, according to Google.

What is an Algorithm?

How to Take Advantage of Cyber Monday / Small Business Saturday and why it is huge for small business!

How to Take Advantage of Cyber Monday / Small Business Saturday and why it is huge for small business!

 

Every year the Christmas shopping season is like Ravel’s classical (and classic!) arrangement Boléro. It starts off with just a few strings but ends with the whole orchestra blasting. If you run a small business or an online business, you’ll need to be ready for the crescendo. That means preparing your website for the holiday season by having a strategy in place to take advantage of Cyber Monday and Small Business Saturday.

 

These two shopping days have their roots in Black Friday, the most famous shopping day of them all.

 

Cautionary Tales: Should You Back Up Your Website?

Cautionary Tales: Should You Back Up Your Website?

 

Many cautionary tales reinforce the idea that your website should have a proper back up plan in place. Maybe you’ve heard stories about governments and security agencies getting hacked and hacking others. It’s no secret that even the security systems of big businesses can be breached.

 

But none of these stories are more poignant than the tale of a young woman almost sold into slavery. Her name was Jessie and a hero called Woody rescued her. This story almost never happened because data was not backed up properly.

 

Why Your Business Should be Listed on Google Maps (and other directories)

Why Your Business Should be Listed on Google Maps (and other directories)

 

If you’re a local business not listed on Google Maps, you’re like a blindfolded golfer. Why would anyone go through learning how to play - and then step on to a course and attempt to play blindfolded? That would not make much sense.

 

You spend a lot of time, money and effort every day trying to putt your business into the right holes. You’re trying to aim your business so that it focusing on your customers - the key to your success. But when you’re not able to see where your customers are, it makes you less effective. Google offers up those customers on a plate. Not taking the opportunity to put(t) yourself in front of them is plain silly.

 

Stop Talking About Golf And Concentrate On Maps

 

Pages