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Does Alexa Rank Matter To Your Website?

Does Alexa Rank Matter To Your Website?
You have a domain name, and want to build a meaningful web presence for your business. Then you learn of things like Alexa. And you wonder if it really matters. Well, asking if an Alexa rank matters to your website is like asking if wine reviewers matter to wine sellers. In both cases the answer is: they shouldn’t but they do.
Let’s look at the example of wine first: Wine reviews influence the wines that people purchase. But the quality of the reviews of the professional reviewers leaves a lot to be desired. For example, in a 2001 experiment conducted by Frédérick Brochet of the University of Bordeaux, 54 wine experts were given one glass of red and one glass of white wine to taste.

You Have a Domain Name…Now What?

You Have a Domain Name…Now What?


You’ve picked the best domain now for your business…now what? Think of the domain name like getting the keys to your new house. You’ll want to put blinds and windows on your new house, decorate, and make sure to add a security system. Here are a few other things you may want to think about after you register your website domain name:


  1. Start blogging with a strategy


A blog on your website allows you to:


• Engage and interact with visitors.

• Convey information

• Show that you’re listening


How to Pick the Best Domain Name for Your Business

How to Pick the Best Domain Name for Your Business


Your business name is one small piece of a puzzle that’s part of running an online business. And the domain name (the url) that you choose is the magical piece that makes your online presence come together. But piecing together parts of your Picasso doesn’t mean that you should leave your customers puzzled about your digital presence. Here are a few key tips to help you pick the best domain name for your business:


  1. Ask “how is your business changing the world?”


Why Web Security is Important

Why Web Security is Important


We sat down to talk with Neill Feather, President of Sitelock, about the importance of web security in today’s digital landscape. Even if you don’t run a business online, you can still glean some insight from the discussion.

Here’s our conversation:

1. What is the #1 reason most people don't lock up their website?

Lack of awareness of the risks and consequences, and the belief especially

5 of the Best WordPress Plugins

5 of the Best WordPress Plugins

WordPress is famous for having endless plugin possibilities. If you need or want a feature for your website, chances are there's a plugin for it already - or one in the works. Chances are you probably already take advantage of at least a few plugins. Here are a few more that if you haven't already checked out, you may want to consider.

1. W3 Total Cache

The Recent Changes to Google AdWords

The Recent Changes to Google AdWords

Just when you think you have the latest Google changes figured out, something new teeters through. When you're a small business owner, the last thing you want is to have your current strategy and approach taken for a roller coaster ride. Luckily when it comes to technology, you'll often find that your strategies and approaches are improved and things go smoother than before.


The recent changes to Google AdWords called for an adjustment of advertising campaign styles. The good news? Small businesses seem to benefit the most and fare the best in the face of these changes.


20 Reasons to Build a Website If You Don’t Run a Business

Article 1:

20 Reasons to Build a Website If You Don’t Run a Business


Running a website is an easy way to bring something you love to the public eye and interact with others from all over the world who appreciate the same things as you. It’s also rewarding – sometimes financially, but always in morale. The best part? You don’t need to keep up with the Joneses of SEO if you don’t run a business. Other than knowing a few basics about website safety, you just need to be you.


Even if you think you have nothing unique to say, chances are that you do. Here are 20 quick ideas to help you get started:

What Mobile Web Usage Means for Your Business

These days, pretty much everyone is walking around with the Internet in his or her pockets. With the rise of the smartphone came the rise of the mobile web. An 87-page Morgan Stanley report from 2010 predicted that by 2015 more people will be viewing internet sites on mobile web browsers than on computer browsers. That's a good reason why it's smart to consider the functionality of your business' website when it's viewed on a mobile device.


Mobile Trends


Customer Spotlight

Written by editor
On the

This month, we're shining our customer spotlight on Glenda, owner of, and a loyal iPage customer since 2012.


Sassy2Stitch, known as "The Tool Store for Stitchers," is a web-based business that specializes in providing an extensive selection of stitching and needlework necessities for hobbyists and crafters of all skill levels. Glenda's specialty is acquiring crafting supplies for sale that aren't as easy to find in local brick and mortar stores, which gives her an edge over traditional business models.


Don't let your business run you

Written by Kevin Plankey
On the

Working for a small business or startup company can be an extremely gratifying experience. Your interactions are more personal, you're more directly involved with important processes and you get to see the company grow from the bottom up.


But without the proper time management skills, work can consume you.


As far as I'm concerned, time management is the single most important business tool.


As a small business professional, you probably understand what I mean by work consuming you. Without the resources that are available to employees at larger firms, you have to take on a higher number and wider range of responsibilities, while performing better than your competitors for your company to survive.