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Guest Blogging and SEO Strategies for 2014

Guest Blogging and SEO Strategies for 2014

 

Is guest blogging dead? After reading the latest blog post from Google’s Matt Cutts you might think so. He is the search giant’s chief spam fighter. He said “guest blogging is done: it’s just gotten too spammy.” So should guest blogging be part of your marketing strategy in 2014? And in the light of what Matt Cutts has said, how should you keep up with the Joneses of SEO this year?

 

Email Marketing Strategies that Work

Email Marketing Strategies that Work

 

Most people in the world of online marketing are like skiers who go to the top of a slope, point their skis straight down, push off, and hope for the best. They are the type of people who no longer focus on email marketing strategies because email marketing is not new enough, cool enough or fast enough. But they are wrong.

 

Is your Online Store preparing for Valentine’s Day (or Mother’s Day for that matter)?

Is your Online Store preparing for Valentine’s Day (or Mother’s Day for that matter)?

Brick and mortar retailers are preparing for holidays earlier and earlier every year. Your online store should as well! If you have been thinking of selling your products online you should set up your website as soon as possible. If you are already an online retailer who sells products that are popular gifts, you should prepare at least a month in advance!

The Top 5 Promotions To Run on Facebook

The Top 5 Promotions To Run on Facebook

 

Facebook business pages are a bit like nightclubs as there are two broad types. You can use Facebook’s Graph Search to see the first nightclub as a place that is hiving with people (the right sort of people), queues down the block, and a general buzz of excitement. The second is a depressing place containing a handful of sorry souls drinking away their sorrows.

 

It’s not hard to decide which nightclub you’d prefer. And it’s the same with Facebook: your business Facebook page should have the crowd, the buzz, and the excitement. But how do you get it?

 

One proven method is borrowed directly from the world of nightclubs – run promotions.

 

How to Understand Facebook Graph Search

How to Understand Facebook Graph Search

 

Facebook is one social network that prevents (and often causes) Fear of Missing Out. But there’s another side to the psychology of this, a concept called Motivated Forgetting. It’s a debated topic but it is one that is embraced by a number of doctors. In simple terms it’s the ability to forget experiences that make you angry, sad, anxious, ashamed or afraid. Your brain blocks the memories to protect you. Facebook Graph Search is the opposite of Motivated Forgetting – it remembers everything!

 

How to get your Idea Online – Quick Tips for New Businesses and Bloggers

1.       Just start, many people have a great idea but never implement it.

2.       Choose your business and brand names. This is how your business or product will be represented to the world. Make sure it is catchy and professional. (There are many articles online about funny but poorly chosen names.)

3.       Build a Website and Create Content. Provide as much information as possible about your business. Refresh and add to that content often to keep it current and relevant for your visitors. Consider starting a blog to promote your brand and interact with your visitors.

4.       Spread the Word! Make sure you take advantage of the free marketing credits that come with your iPage hosting account.

Building and Marketing a New Website

Why your business should be on Google+

Why your business should be on Google+

 

Remember when you were a child and your mother told you to stop doing something? As you got older you probably started answering back: “But why can’t I do it?” And you probably heard this response on several occasions: “Because I said so.” So, why should your business be on Google+? It should be on Google+ because Google says so.

 

There are other reasons for being on Google+ (see below), but the fact remains that it is Google’s own social media network, so if you need Google, you need Google+ - because Google said so.

 

Play By The Rules

 

What is Google Author Rank?

Understanding Google Author Rank

 

Understanding how Google works is becoming easier. If you have dipped your toe in SEO or other parts of online marketing you might think that is a ridiculous comment to make. But it’s true – the world of Google is becoming more like the “real” world (more accurately described as the offline world). And Google Author Rank is a perfect example.

 

How To Avoid Pitfalls When Choosing a Domain Name (Humorous)

How To Avoid Pitfalls When Choosing a Domain Name

 

Selecting the right domain name for your business is pretty crucial. But it’s also easy to unintentionally get it wrong. As an example, consider the website for the local newspaper in Winters, California. The website is the Winters Express. What could possibly go wrong? Well, take a look at their domain name written out as it would be in a browser: wintersexpress.com. A winter sex press – really? Try to avoid these common pitfalls and learn how to market your website with meaning.

 

Five Tips to Attract Last Minute Holiday Shoppers

Five Tips to Attract Last Minute Holiday Shoppers.

#1 Post Signage / Advertise –

Last minute shoppers are in a rush so they do not have time to look for you, they may purchase from the first store, spa or restaurant that fits their needs, is convenient and well-priced. How will they know that your business fits their needs unless you announce it to them via a sign, an email or a social media post? Don’t forget to update your website as well, since many customers go there first.

#2 Make it Quick and Easy –

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