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Why Your Business Should Have a Blog

Why Your Business Should Have a Blog

 

If you are wondering why your business should have a blog, consider this analogy. Imagine your favorite television channel broadcasts your favorite show. That would be great, wouldn’t it? Now imagine they put every show from every series back-to-back. That would be even better.

 

But now, imagine if that was the only show that it broadcast for one year, two years, or more. You would quickly become tired of your favorite show, and you’d most definitely change the channel.

 

In the eyes of search engines like Google, websites that do not consistently blog are just like this. Do you want the same information presented in the same way day after day, month after month, and year after year? Not so much.  

 

The solution is blogging.

 

What Social Media Makes Sense for Your Business?

What Social Media Makes Sense for Your Business?

 

Getting an invitation to a party or event is usually a good thing. But that warm feeling you experienced when you received the invitation can quickly disappear when you notice that no dress code is mentioned. Figuring out what to wear is already a task. But when you have no idea what everyone else will be wearing, it’s excruciating. The only thing worse is actually appearing at an event dressed inappropriately. Cringe-inducing.

 

Is Guest Blogging Dead Like SEO?

Is Guest Blogging Dead Like SEO?

This is of course a rhetorical question, and for those that do not realize, is also a satirical poke at the many eulogies we have heard for SEO over the years. SEO is not dead and neither is guest blogging.

Reason number one – Nothing has happened… yet

The blog post by Matt Cutts is just that, a blog post. It is a lot simpler (also faster and cheaper) to announce that you do not like a particular SEO practice than to actually roll out an algorithm to fix it. This means Penguin 3.0 anti-guest blog edition is on the horizon but will not be here for a while.

Reason number two – How can you tell?

Guest Blogging and SEO Strategies for 2014

Guest Blogging and SEO Strategies for 2014

 

Is guest blogging dead? After reading the latest blog post from Google’s Matt Cutts you might think so. He is the search giant’s chief spam fighter. He said “guest blogging is done: it’s just gotten too spammy.” So should guest blogging be part of your marketing strategy in 2014? And in the light of what Matt Cutts has said, how should you keep up with the Joneses of SEO this year?

 

Email Marketing Strategies that Work

Email Marketing Strategies that Work

 

Most people in the world of online marketing are like skiers who go to the top of a slope, point their skis straight down, push off, and hope for the best. They are the type of people who no longer focus on email marketing strategies because email marketing is not new enough, cool enough or fast enough. But they are wrong.

 

Is your Online Store preparing for Valentine’s Day (or Mother’s Day for that matter)?

Is your Online Store preparing for Valentine’s Day (or Mother’s Day for that matter)?

Brick and mortar retailers are preparing for holidays earlier and earlier every year. Your online store should as well! If you have been thinking of selling your products online you should set up your website as soon as possible. If you are already an online retailer who sells products that are popular gifts, you should prepare at least a month in advance!

The Top 5 Promotions To Run on Facebook

The Top 5 Promotions To Run on Facebook

 

Facebook business pages are a bit like nightclubs as there are two broad types. You can use Facebook’s Graph Search to see the first nightclub as a place that is hiving with people (the right sort of people), queues down the block, and a general buzz of excitement. The second is a depressing place containing a handful of sorry souls drinking away their sorrows.

 

It’s not hard to decide which nightclub you’d prefer. And it’s the same with Facebook: your business Facebook page should have the crowd, the buzz, and the excitement. But how do you get it?

 

One proven method is borrowed directly from the world of nightclubs – run promotions.

 

How to Understand Facebook Graph Search

How to Understand Facebook Graph Search

 

Facebook is one social network that prevents (and often causes) Fear of Missing Out. But there’s another side to the psychology of this, a concept called Motivated Forgetting. It’s a debated topic but it is one that is embraced by a number of doctors. In simple terms it’s the ability to forget experiences that make you angry, sad, anxious, ashamed or afraid. Your brain blocks the memories to protect you. Facebook Graph Search is the opposite of Motivated Forgetting – it remembers everything!

 

How to get your Idea Online – Quick Tips for New Businesses and Bloggers

1.       Just start, many people have a great idea but never implement it.

2.       Choose your business and brand names. This is how your business or product will be represented to the world. Make sure it is catchy and professional. (There are many articles online about funny but poorly chosen names.)

3.       Build a Website and Create Content. Provide as much information as possible about your business. Refresh and add to that content often to keep it current and relevant for your visitors. Consider starting a blog to promote your brand and interact with your visitors.

4.       Spread the Word! Make sure you take advantage of the free marketing credits that come with your iPage hosting account.

Building and Marketing a New Website

Why your business should be on Google+

Why your business should be on Google+

 

Remember when you were a child and your mother told you to stop doing something? As you got older you probably started answering back: “But why can’t I do it?” And you probably heard this response on several occasions: “Because I said so.” So, why should your business be on Google+? It should be on Google+ because Google says so.

 

There are other reasons for being on Google+ (see below), but the fact remains that it is Google’s own social media network, so if you need Google, you need Google+ - because Google said so.

 

Play By The Rules

 

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