How to Understand the Top Three Marketing Strategies
There are three key strategies used to promote websites and for many people this represents a battle: SEO vs SEM vs Content Marketing. The truth is much more nuanced and most successful strategies will use elements of all three.
The elements you choose will depend on the time you have and the money you can spend. So to help you understand the differences (and to save you time to boot), here is an explanation of all three:
SEO (Search Engine Optimization)