In many ways, developing a marketing strategy in the digital age is more complicated than traditional methods. On the bright side, digital marketers will never have to devise advertising campaigns from scratch again.
If you're a small business owner, there are more effective, yet affordable tools at your disposal than at any point in history. Do you want to know which channels your customers frequent? Certain applications can provide this information. Are you in need of a free website to promote your message? There are plenty of those out there, too.
At times, selecting the right programs to use can feel like finding Waldo. If you're struggling to decide, here are three tools that, above all else, you simply need to use.