Email marketing has been around for what feels like forever, at least relative to the other digital advertising techniques.
Social, mobile and other types of ads are like shiny new toys for children. When they initially arrive, they feel like the greatest thing ever. They have kids' entire attention, and everything else seems old or boring in comparison.
There's a chance that new advertising methods could turn out to be Buzz Lightyear, but email marketing is definitely Woody.
Power in numbers
So what about email advertising has enabled these campaigns to transcend their time as the new kid on the block? Largely the same reasons that newspaper, TV, phone calls and face-to-face marketing hasn't died away.