Using the Internet, we can find out what our friends in other parts of the world are doing. We can discover that 25% of all known species are beetles; and that most lipstick contains fish scales. But can we find the details of our flight next week or the tracking number for our latest purchase on Ebay? Of course we can’t, but Google has an answer: Personalized Search.
If you’re trying to keep up with the Joneses of SEO, you’ll want to learn more about how Google is tweaking your search results.