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How to Take Advantage of Cyber Monday / Small Business Saturday and why it is huge for small business!

How to Take Advantage of Cyber Monday / Small Business Saturday and why it is huge for small business!

 

Every year the Christmas shopping season is like Ravel’s classical (and classic!) arrangement Boléro. It starts off with just a few strings but ends with the whole orchestra blasting. If you run a small business or an online business, you’ll need to be ready for the crescendo. That means preparing your website for the holiday season by having a strategy in place to take advantage of Cyber Monday and Small Business Saturday.

 

These two shopping days have their roots in Black Friday, the most famous shopping day of them all.

 

You Have a Domain Name…Now What?

You Have a Domain Name…Now What?

 

You’ve picked the best domain now for your business…now what? Think of the domain name like getting the keys to your new house. You’ll want to put blinds and windows on your new house, decorate, and make sure to add a security system. Here are a few other things you may want to think about after you register your website domain name:

 

  1. Start blogging with a strategy

 

A blog on your website allows you to:

 

• Engage and interact with visitors.

• Convey information

• Show that you’re listening

 

5 of the Best WordPress Plugins

5 of the Best WordPress Plugins

WordPress is famous for having endless plugin possibilities. If you need or want a feature for your website, chances are there's a plugin for it already - or one in the works. Chances are you probably already take advantage of at least a few plugins. Here are a few more that if you haven't already checked out, you may want to consider.

1. W3 Total Cache

What Google's Personalized Search Results Means for Your Future

Using the Internet, we can find out what our friends in other parts of the world are doing. We can discover that 25% of all known species are beetles; and that most lipstick contains fish scales. But can we find the details of our flight next week or the tracking number for our latest purchase on Ebay? Of course we can’t, but Google has an answer: Personalized Search.

 

If you’re trying to keep up with the Joneses of SEO, you’ll want to learn more about how Google is tweaking your search results.

 

How To Market Your Business on Twitter

How To Market Your Business on Twitter

 

Twitter might be an unexpected place to market your business. But it can make a huge impact. Using Twitter to market your business is not only important in the digital media world of today, but it's a fun and interactive way to connect with your customers. One of the many great things about Twitter is that it's easy to set up, manage, and use. Don't think of using Twitter as “another thing to do.” Instead think of it as simply a conversation that you're engaging in with other like-minded people who you'd want to talk with anyway. This conversation can boost your profits and help your business. Talk about friends with benefits!

 

Here are a few things you should consider before getting started:

Four Unexpected Places to Network and Grow Your Business

We all use social media to keep up with what our friends and family members are doing. With a few taps and clicks you can tell thousands of people what's up in your life, and prevent FOMO. Fortunately for those with small businesses, there are a number of amazing social media outlets that you can use to grow and drive visitors to your website. These social media sites will not only grow your business and solidify your existing fans and customers, but will also expose your business to tons of potential customers as cheaply and easily as possible. Here are four unexpected places to network and grow your business.

 

1. Google Communities

 

Prevent FOMO With these 5 Social Networks

Face it – there's no escaping social networks these days. You can either 1. Get involved in as many as you can handle to prevent FOMO (fear of missing out) or 2. Be strategic and mindful about the social networks you choose. The ability to publish at the push of a button makes many wish that the Internet had a morning after pill. Which is why it’s important to only create content and “hit publish” if it makes sense for your business.

Facebook Marketing 101 Infographic

Written by editor
On the

A website is no longer the only online presence your business needs to compete on the internet. In addition to having a website for your business, a Facebook page is also necessary to help you really engage with your customers on a personal level and grow your business. Below is an infographic we put together showing the importance of having a Facebook page for your business as well as 6 tips on how to optimize your Facebook page.

Top 3 benefits of having a small business social media strategy

Written by Kevin Plankey
On the
Top 3 benefits of having a small business social media strategy

The recent advent of different technologies has felt like both a blessing and a curse for small business owners.

On one hand, it's provided them with capabilities that they've never had before, such as the ability to reach an unprecedented amount of consumers. Yet at the same time, many companies are struggling to adjust to how quickly their business environments are changing.

"Small businesses know how important their web presence is for presenting a desirable online identity and attracting new customers, yet don't fully understand how to achieve those goals, implement new technologies, or adapt to new trends as deftly as larger companies," Phillip Klien, CEO of SiteApps, said recently in a statement.

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