Skip to main content
click to chat with a live agent
Home

iPage PlayBook

Social Media

You are here

Use new Twitter tool to improve targeted marketing strategies

If you're involved with your company's marketing campaign in any way, one topic that's bound to come up is how you can ensure your messages are reaching the right audience. 

 

Unlike giant corporations, small businesses don't have the luxury of developing large-scale ads that will reach the majority of the population. It would be nice to produce a minute-long commercial that appears at 7 p.m. on Super Bowl Sunday, but for most companies, that's slightly outside their budget constraints. 

 

If you fall into this category, you really have no reason to worry. Through the use of innovative technology, you have more effective channels than ever by which you can reach your customer base. Better yet, you have more effective tools at your disposal to determine what those channels are.

 

Starting up a business? Use social media to target customers

The past few years have been less than ideal for those hoping to start a business, but those who did knew the company's survival would depend on its marketing strategy because reaching customers was going to take some smart planning. 

 

So what do you do? Depending on your business, you could host do-it-yourself workshops, send out a mass email for a grand opening, and more than anything else, employ Facebook and Twitter to develop a targeted marketing campaign.

 

In addition, Facebook ads really allow you to drill down into your demographics. As a result, I recommend setting up multiple ads targeting different people and then watching the results.

 

Utilizing local marketing for a competitive advantage

By now, there's a good chance you've visited one of the many frozen yogurt chains that have popped up nationwide. 


You know the ones I'm talking about - where you get to pick the flavors and toppings of your choice, and by the time you check out, you've spent 10-plus dollars on frozen yogurt.


Two frozen yogurt chains have opened in my town in the past year alone. More recently, a local gelato parlor opened up that's located within walking distance of its competitors. 


So how exactly can a private small business expect to compete with the big bad frozen yogurt chains? Employing an effective local marketing campaign will likely be pivotal. 


The Ultimate Survival Tool - Mobile Marketing

The other day, I was trying to think of a good birthday present to get my mom. When I was on my smartphone, I noticed an email with a subject that read, "Purchase gift cards for store of choice - no shipping costs." When I opened the email, however, the format made it impossible to read on my phone.

 

Later that day, I ended up finding a gift card at CVS instead, and the message will likely remain unread by me until the end of time.

 

This is a relatively common problem with email advertising, but as a small business owner, do you have a strong enough incentive to invest valuable resources in mobile marketing campaigns? A recent study indicates that you do

 

Pages