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Site Architecture: Why it matters

Site Architecture: Why it matters

 

Developing the site architecture is the first thing that you should do when building a new website. It’s one of the most crucial elements of the process and if you get it wrong you’ll end up with more problems to resolve. The good news is that it’s not difficult to get right. In fact, bad site architecture is usually because designers skip the process rather than doing it poorly. Always remember: site architecture always matters.

 

Content vs. UX Design: Building for Search or Design for People?

Content vs. UX Design: Building for Search or Design for People?

 

Website design often feels like a balancing act because of the apparent opposing demands of search engines and users. Search engines want content that they can easily interpret and they penalize websites that do not deliver. But this content is not always the best way to achieve sales or win leads and new clients. So there is sometimes a standoff between content strategy and User Experience (UX) design.

 

Web Design Trends

How to Understand Web Design Trends

 

Website design trends are constantly evolving as developers try new ideas and concepts. Some of these fizzle and die but others gain popularity and become mainstream. But for most small business websites the priority is to stay ahead of the curve (rather than ahead or behind it).  

 

A Deep Dive into WP Essential

Tens of thousands of users have made WordPress their site editor of choice on iPage, due to its flexibility and its endless array of themes and plugins. It doesn’t matter if you want to create a blog about your favorite restaurants, a full company website, or a photo gallery of your family--WordPress can make that happen. But, all that flexibility comes with a cost.

What is the difference between WordPress.com and Wordpress.org?

What is the difference between WordPress.com and Wordpress.org?

 

If you have started researching how to get a new website built you will undoubtedly have heard of Wordpress. It is the most popular website and blog building platform in the world and is the backbone of millions of websites. But there are two options and they are substantially different so this article will answer the question: what is the difference between WordPress.com and WordPress.org?

 

Infographic Cheat Sheets for Web Design

Infographic Cheat Sheets for Web Design

 

iPage is proud to present a resources page for web design featuring cheat sheets and guides for WordPress, HTML, Javascript, RGB Color Codes, Marketing your Facebook Page and More!

https://www.ipage.com/ipage/infographics.bml

Use the WordPress Reference Sheet to customize your WP themes. 

Use the HTML / Javascript Cheat Sheet to work on the features of a coded website.

The RGB Colors Sheet will help you get the right colors for your brand!

There are also Facebook and SMB infographics to help you with marketing your site.

 

Do you have a blog or site where you help others learn web design? Use the embed code to add the infographics to your site or share them on social media.

 

 

Free eBooks are now on iPage

Free eBooks are now on iPage

 

iPage has created some great resources for our small business website owners and bloggers.

These free e-books are helpful practical tips that have no promotional content, can be implemented by almost anyone, and even have a Geek Speak Meter to tell you how complex the terminology is!

 

1.     The Three Do’s and Don’ts of Owning a Small Business Website

 

2.     3 Try this Yourself SEO Tips

 

3.     The 3 Do’s and Don’ts of Building a Website

 

4.      6 Things Google Hates About Your Website

How Your Website Colors Affect Conversions

How Your Website Colors Affect Conversions

 

Getting the colors right on your new website is important for aesthetic reasons. But your website colors also affect conversions. That’s right – changing from a green button to a red button might increase sales. And selecting the right colors can also help to build your brand.

 

This worked for one company, it boosted their conversions by 21 percent by changing their buttons from green to red. There were several factors that contributed to the increase in this example, but it does show that color is important.

 

Helpful Tips for Beginners to Build the Perfect Website

Helpful Tips for Beginners to Build the Perfect Website

For beginners who have no experience in web design, building and maintaining your own website can be quite a challenge. Luckily, there are many website builders out there to help you get started with your own website. The best one to use is called WordPress. WordPress is the industry standard for both beginners and professionals. It’s very easy to learn, yet incredibly powerful and has all the features your website might need. With WordPress, you can professionally build and maintain your own professional website. This leads us to our first helpful tip for building the perfect website:

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