How Your Website Colors Affect Conversions
Getting the colors right on your new website is important for aesthetic reasons. But your website colors also affect conversions. That’s right – changing from a green button to a red button might increase sales. And selecting the right colors can also help to build your brand.
This worked for one company, it boosted their conversions by 21 percent by changing their buttons from green to red. There were several factors that contributed to the increase in this example, but it does show that color is important.