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Informative Product Pages Help You Stand Out

Who doesn't love shopping online? With a few points and clicks, your stuff shows up on your stoop a few days later. Buying products online that you know everything about or have used before is one thing. But what about when you're buying something you've never seen in real life before? All you have to go on are the pictures and any other product information that the website chooses to provide. In the world of online shopping, your product page can exude the essence of your brand. And it can often make or break a sale.

 

Don't Lose Sales

 

How to Place Content on Your Website

You determined that you want to regularly create content. Now where do you place it? According to a Jakob Nielsen study, most people don't like to scroll. In fact, the study found that only 23% of first-time visitors and only 16% of second-time visitors to a website are willing to scroll. The other 77% of visitors just look at what they're able to see above the fold (that's the area of the page that's visible without needing to scroll down) and judge the quality and usability of the website based on what they see there. Even though some people believe this is a myth, positioning your content in the best way possible just makes sense.

 

How to Drive Attention to Your Website

If you’re a small business owner, you’ve probably heard about the importance of “driving visitors” to your website. Sure, getting more page views may be number 1 on your wish list. Because more page views means more leads (if you’re marketing right). And more leads means more sales, right? 

 

Not quite.

 

There’s this little other thing called “attention.” And if your business gets page views but then has a high bounce rate, I hate to break it to you. But chances are slim that you’ll get sales. So, how do you get drive page views and get the attention you deserve? 

Here are some tips:

 

  1. Start with a strong foundation

 

Responsive websites lead to responsive customers

Written by Kevin Plankey
On the
Responsive websites lead to responsive customers

The other day, I was talking to friends of mine who are higher-ups at local small businesses.

We started off discussing how quickly the mobile revolution has taken off, and eventually got to the topic of mobile websites. When I asked them if their companies had designed one, I was shocked at the answer I received:

"A mobile website?" my friend responded in a dumbfounded manner. "We haven't updated our website in at least two years."

Two years! I couldn't believe that.

If your company also hasn't updated its website recently, then chances are you haven't developed a responsive site. And if you don't have a responsive site, then chances are you're probably losing out on a whole bunch of customers.

Well-designed websites: They're for your benefit too

Online shopping is a huge industry. That's your "Thank you, Captain Obvious" comment for the day. 

 

So how big is ecommerce? A recent study found that worldwide internet sales soared past $1 trillion in 2012, and the market is expected to grow another 18.3 percent in 2013. 

 

You've probably heard a lot about how you need a website to make your customers happy. Shoppers today have come to expect that every company has a comprehensive website, which provides them with vital information and service, and allows them to make purchases when they want to. 

 

Now, let's talk about how website design can directly help you.

 

Website design: It's more than just a pretty interface

Written by Kevin Plankey
On the

Not too long ago, your only real website requirement was making it look nice. All you had to do was slap on a coat of pretty makeup, and your cutomers would be satisfied.

 

My, my, how quickly things change. 

 

While appearance is still a vital component of website design, it's far from the only one. Customers expect your site to:

 

- Be interactive

- Engage them

- Make everything easy to find

 

And that's only the Cliff's Notes version of the story. If you're on a budget, this might seem like a tall task, but you need to find a way. Here are three tips on how you can accomplish this without breaking the bank:

 

Focus on your website rather than apps to avoid unhappy mobile customers

Tablets and smartphones have sparked the rapid ascension of the mobile ecommerce sector, and that growth isn't expected to slow down anytime soon. If you don't want to take my word for it, there are plenty of studies out there to back this statement up. 

 

If you're a small business owner, this is mostly good news. You might not feel like it is - after all, you may have just gotten a handle on the whole internet website thing. Adding mobile into the mix means you have yet another platform to manage. 

 

I understand your concern, but trust me when I say it's not as difficult as it seems. All you need to do is have the right focus in mind.

 

Focus on the fundamentals - A quality website

Today's marketplace is extremely competitive. 

 

If you're a small business or startup owner, this statement is nothing new to you. But the challenges of making a name for yourself might be. 

 

Technology is changing at a faster rate than anytime in history, and companies are being forced to change with it to meet consumer demands. In essence, customers expect the same shopping experience online as they receive inside brick-and-mortar stores - only they expect it at any hour of the day (or night). 

 

In the rush to employ new techniques, many businesses are ignoring the fundamentals, forgetting to constantly update information on their websites or deploying apps before they really have a plan in place. 

 

If you fall into this category, my advice for you is to step back, relax and get back to the basics.

 

Website mobile compatibility - It's a must, not an option

Written by Kevin Plankey
On the

Do you have a spoiled relative?

 

Maybe it's a nephew, a niece or a grandchild, but you know who I'm referring to - the girl who cries if she doesn't get a pony for her birthday, or the little boy who throws a tantrum because he couldn't have ice cream before lunch.

 

In many ways, a spoiled relative is a microcosm for what the modern-day consumer has become. The 24/7 shopper expects service at a moments notice, and he or she wants to be able to communicate with business representatives through his or her platform of choice.

 

Consumers also expect to be able to buy anything online, at any time, from any location and - well, you get the point.

 

Emphasizing the right components of a website

Written by Kevin Plankey
On the

Has your company been around since before the rise of the Internet? If so, you've probably seen a dramatic change in the relationship with your customer base. 

 

Ecommerce platforms, for instance, allow consumers to purchase items at their convenience, and social media has provided another effective method of communication between the two parties. This has given small businesses a tremendous advantage, opening up avenues that previously didn't exist. 

 

Combined with mobile devices, the Internet has also made the typical customer more demanding than he or she was in the past, with people now expecting to receive information - such as prices, sales, product data and locations - at a moment's notice. 

 

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