Posts in Category: Small Business Marketing

Blog Post Word Count: The Long and Short of It

“Write a blog,” they said.  “It will be easy!” How many of you have sat down in front of a...

10 Resources to Help You Become a Better Writer

You finally took that leap to set up your website, launch your blog or plunge into content marketing to help...

6 Marketing Metrics You Should Be Measuring to Better Track ROI

Have you heard the Peter Drucker quote “you can’t manage what you don’t measure”? Without clear objectives and measurable goals, you...

How to Write a Killer Cold Email to Your Sales Prospects

Think cold emails can’t crack the door open with high-end sales prospects? Think again. Twenty-five-year-old The Zebra founder Adam Lyons...

How to Use Images to Promote Your Brand

Finding captivating images on stock photo sites – or capturing your own – is just the first step in using...

The 10 Questions That Will Lead to a Never-Ending Stream of New Blog Post Ideas

Have you ever wondered why some blogs continuously churn out compelling posts that keep you coming back for more, and...

How to Write a Blog Post Your Visitors Actually Want to Read

Does this sound familiar? You spend a few hours writing up a blog post you think is pretty great, publish...

The 5 ‘Fails’ of Blogging

Are you experiencing low readership, poor conversion rates, or negative feedback about your personal or business blog? If you answered...

5 Tips for Incorporating SEO into Your Blog Content

Promoting the content you create for your business website is just as important as writing it in the first place....

Should You Promote Your Website Content with Paid Advertisements?

Most business owners blog this way: they write content they think is great, they hit “Publish” on their websites, and...