Posts in Category: Small Business Marketing

Ten Common Content Mistakes and How to Avoid Them

Content is a vital marketing asset. When you put great content on your website, you will attract both readers and...

Understanding the Buyer’s Journey for More Effective Marketing

What is a Buyer’s Journey? The buyer’s  journey is a set of tactics you can use to map out what...

Web Analytics Tools for Small Businesses

Not too long ago, marketing and advertising activities were something of a hit-or-miss proposition for businesses both large and small....

How to Get Your Business Ready for Small Business Saturday

Small Business Saturday is more than just a promotional gimmick created by American Express Open back in 2010 as a...

How to Transform Your Site for Cyber Monday Success

Black Friday might get the most press, but e-commerce sites know the real money happens the Monday after Thanksgiving –...

Is Your Online Business Ready for Black Friday?

Whether your online sales are slumping or you just want to rock the end of the year, Black Friday is...

Get Ready for Small Business Saturday

As an organization that serves local business owners and customers, iPage is proud to support Small Business Saturday® this Nov...

Six Essential Tips to Improve Your Email Marketing Campaign

Email is a great way to touch base with your customers and to make them aware of your most compelling...

Is it Time to Launch a Guest Blogging Campaign?

These days, the content creation demands on your time can feel overwhelming. Not only are you supposed to have a...

Using Your Business Blog to Build Trust with Customers

Anyone who runs a business knows you need a website these days. Whether you do business online or run a...