Written by Jessica Ann on January 22nd, 2014
Email Marketing Strategies that Work
Most people in the world of online marketing are like skiers who go to the top of a slope, point their skis straight down, push off, and hope for the best. They are the type of people who no longer focus on email marketing strategies because email marketing is not new enough, cool enough or fast enough. But they are wrong.
These people go for the latest and hottest thing with a view that the internet will always change. They dump websites for mobile apps; they have Fear of Missing Out so they focus only on social media instead of search engines; and they even write-off relatively new platforms like Facebook in favor of the new and untested (Snapchat, Vine etc). If we go back to the skiing analogy, they might make it to the bottom of the slope occasionally with their straight down, high speed, reckless approach. But more often than not they will crash horribly and stagger the rest of the way.
Those who use email marketing, on the other hand, always make it down. Their path is slightly longer and slower, but it is proven.
Email marketing might be the oldest tool in the online marketers’ arsenal, but it is one of the best. If you want your online marketing efforts to be successful, you need to put in place email marketing strategies.
Email Marketing Benefits
Here are some of the reasons that you should be involved in email marketing.
Email Marketing Strategies
The first part of a successful email marketing strategy is your list. This is the most difficult parts of the process and it is something that you will need to work on all of the time. Some list building ideas include:
The second part of a successful marketing strategy is creating the campaign. Keep it short and to the point, and also make sure it is relevant. It should be personal and it should have a clear and simple call-to-action (just one). You should also test to find the best time of day, and day of the week, to send your emails. And you should make sure your campaign looks good on mobile.
The third and final part is measuring the success of your campaign. Enhance the things that worked and change the things that didn’t. If you follow these tips, you’ll seamlessly ski down the slopes to email marketing success.