Written by Jessica Ann on March 19th, 2013
Today’s marketplace is extremely competitive.
If you’re a small business or startup owner, this statement is nothing new to you. But the challenges of making a name for yourself might be.
Technology is changing at a faster rate than anytime in history, and companies are being forced to change with it to meet consumer demands. In essence, customers expect the same shopping experience online as they receive inside brick-and-mortar stores – only they expect it at any hour of the day (or night).
In the rush to employ new techniques, many businesses are ignoring the fundamentals, forgetting to constantly update information on their websites or deploying apps before they really have a plan in place.
If you fall into this category, my advice for you is to step back, relax and get back to the basics.
A strong website is the core of your success
The growing popularity of smartphones and tablets is expected to drive a substantial portion of growth in the ecommerce market. It may surprise you, then, to find out that apps have little to do with that right now. A Siteworx survey revealed that nearly two-thirds of mobile shoppers prefer making purchases on companies’ mobile websites rather than via apps.
Instead of trying to stay ahead with the latest technology, you should attempt to be as sound as possible with the strategies that work best:
– Make your website look good
– Make it easy to use, with important information easy to find
– Integrate your website with mobile platforms
Much like an athlete should make sure his or her fundamentals are in line, effective and fundamental website design and management should be at the core of your online shopping strategies. Then, you can think about making a spin move to the basket for a dunk.
Never get complacent
One thing I can’t stress enough is the importance of constantly upgrading your website.
A separate survey by ConstantContact revealed that nearly half of small and medium-sized businesses have noticed inaccurate listings on their websites. In addition, only a quarter of respondents know how to optimize their mobile sites and 70 percent said they don’t have the time to make frequent updates.
Even if that means hiring help from the outside, you need to make time. There isn’t much that will undercut your credibility more than inaccurate information on YOUR website, so make sure this doesn’t happen.
While everyone wants to tap into the latest and greatest technology, you shouldn’t forget about the fundamentals. Designing and managing your website should always be near the top of your to-do list.