I'm not a psychic, but I feel comfortable making one prediction: you want as many people to visit your website as possible.
If I'm right, and you want to find out how you can optimize your website for searches, keep reading.
Breaking down SEO's ironclad front
Still with me? Great! Now it's time to get to the fun stuff.
Simply put, search engine optimization (SEO) involves putting your website in the best position to come up in search results when a person is looking for something related to your company, industry, products, and/or services. But when it comes to SEO, Google is extremely secretive about revealing which factors are weighed the heaviest.
However, we have been able to extract some information regarding what considerations are important for making your site SEO friendly, including:
- Taking advantage of keyword usage. As simple as this sounds, it's extremely important and often gets overlooked. The whole idea of SEO is that consumers find your website when they're looking for a product or service that you deliver. So in addition to the keywords you probably already know based upon your industry experience, keep an eye on the keywords your competition is using, as well as do a keyword search using Google's free keyword tool to find which terms prospective customers commonly search for. That way, you can mix these words and phrase into the content of your website.
- Identify your strongest pages, and keep them up-to-date. A lot of times, companies forget to make sure pages are still working properly. Make sure your website's most frequently linked to pages don't return server or operating errors, and while you are at it, eliminate any duplicate pages and content.
- Social sharing can help. You may have noticed by now that a lot of websites allow you to log in with your Facebook or other social networking credentials, making it easier for consumers to like, post, tweet or share your site in any other way. This creates back links to your website helping improve your search ranking. So remember, whenever your website or blog post is shared via social media, it helps you with regard to SEO.
Don't ignore social media's impact
Let's focus a little more on how social networking sites can play a role in improving your website ranking for searches.
Social media is a relatively new SEO component, and Google has been working to incorporate social networking sites into its search function results more often, including Facebook likes and retweets. So being an active participant in social media as well as creating unique and engaging content is something you must factor in to you SEO strategy.
Keywords are no longer the only SEO consideration. If you want your website to show up, building a social media presence can be extremely valuable. Get your customer base to follow you on Facebook and Twitter, keep your information up-to-date, provide unique and engaging conent, and sprinkle your site with a healthy dose of keywords and phrases.
If you do those things, profits will be sure to follow.