Written by Jessica Ann on July 11th, 2013
If you’re a small business owner, you’ve probably heard about the importance of “driving visitors” to your website. Sure, getting more page views may be number 1 on your wish list. Because more page views means more leads (if you’re marketing right). And more leads means more sales, right?
There’s this little other thing called “attention.” And if your business gets page views but then has a high bounce rate, I hate to break it to you. But chances are slim that you’ll get sales. So, how do you get drive page views and get the attention you deserve?
Here are some tips:
The right components can mean anything from choosing a platform that’s energy efficient if you run an eco-friendly business, to making sure that your brand is cohesive throughout each customer touch point. Whether you run a small online shop, or you’re resourceful entrepreneur, don’t underestimate the importance of building on solid footing.
Once you’re set with a self-hosted blog, you’ll want to choose a high quality theme. Gabfire and Elegant themes have amazing, highly functional templates, along with exceptional customer service. Before choosing a background color that you like, research what resonates. Light backgrounds are preferred over dark by a whopping 47% because the text is easier to read.
To make the content that you’ll be adding to your website as robust as possible, you’ll want the right plugins. One of the best plugins for improving WordPress SEO is WordPress SEO by Yoast. The installation process may take some time. But once you’re done, you’ll have a fully optimized WordPress site with content that search engines love.
After you’ve done steps 1 – 3, you’ll need to create a content strategy. A content strategy leads to consistent messaging so that you can better resonate with your customers. And it focuses on the end goal for your content. Are you trying to be on the first page of Google? Or would you rather build up a name for your business in your industry? You can do both, but you’ll need to use a high-level content strategy to pave the path for whichever direction you choose.
Once you have the high-level strategy in place, you’re ready to create! This can be a time-consuming process. In some instances, it’s probably best to outsource the work. If you don’t have a second of time to manage the content, hiring out will lead to less stress. This will allow you to focus on the work that only you’re able to do as a business owner.
Before you hit “Publish,” it’s important to make sure that your tracking tools are in place. Create a Google Analytics account so that you can measure each piece of content you produce.
Your content should always be evolving alongside your business. If you realize that a blog post didn’t get as much attention that you thought it would, it’s ok. Don’t give up if you don’t see immediate results. Content creation is an iterative process where you learn what works, and what fails. You may not get attention right out of the gates. But measuring the results of your content will help get your website the attention it deserves down the line.
Social share buttons are different than social media buttons. Many businesses may think they’re properly using social share buttons, when the buttons actually go to the social media accounts for the business.
To maximize the impact of your content, make sure that when people land on your content, they have an easy way to share it. The Digg Digg plugin is an all in one share button plugin that displays nicely.
Driving attention to your website is one way to get the results you need to run an online business. While page views certainly help, it’s the useful content, and valuable insights that make your customers pay attention.
Does your business’s website need more attention? Please comment below.