10 Ways You Can Use Google to Make Your E-Commerce Site Stand Out
If you haven’t gotten around to learning more about Google and what it’s capable of doing yet. Or if you don’t know all it’s capable of letting you achieve as an e-commerce website owner, it’s time to start right now.
Google is by far the world’s most powerful search engine tool, processing over ten billion queries per month and extending its power and reach over all other search engines out there, both on desktop devices and especially on mobile devices. But what’s even more enticing about Google is its affordability and easy-to-use tools and platforms.
If you want your e-commerce website to stand out, here are ten ways you should consider using Google today.
1. Google Webmaster Tools
With Google Webmaster Tools, you can test the performance of your e-commerce site. And you can use Google’s Search Console to see exactly what you need to fix on your website at any given moment to make sure that it is maintaining its optimum speed. In addition, you can check out courses and guides that will help you build and maintain a site that is easily found in search results online, as well as valuable developer resources.
2. Google Developer Tools
At first, it might seem intimidating to explore Google Developer Tools if you aren’t a web developer or if you’ve never coded anything before. But once you learn the basics behind how and why you should debug your website and automatically optimize it with Google Developer Tools, you won’t believe you ever went without these tools. At a bare minimum, you should make sure your web developer has access to these tools or is using similar tools to make sure your e-commerce website and apps are performing at optimum levels.
3. Google Custom Search
As of April 2018, Google Site Search (GSS) has become Google Custom Search. Custom Search is an ad-supported platform that provides similar capabilities to GSS, including the ability to build custom search engines for sites or pages, as well as image search for your website, and to customize the look and feel of search results. This tool allows you to provide quality search experiences for your users on your website. It makes it fast and easy for website visitors to browse the products and offerings on your e-commerce website — the products and offerings that are most relevant to them.
4. Think with Google
Subscribe to Think with Google to get inspiration and marketing insights. You’ll receive regular newsletters via email about the latest trends and stories that are relevant to you and your e-commerce business and e-commerce website. And you can gain access to other marketing resources about things like data analytics and measurement, user experience, mobile, omnichannel, programmatic advertising, and more. In addition, you’ll be able to use other tools for marketers that will help you do things like complete a competitive analysis, access consumer insights, and delve into and understand relevant, key industry benchmarks and trends.
5. Google Ads
Google Ads is probably one of the most popular and well-known Google tools that online business owners use. It allows you to create search ads, display ads, video ads, app ads, and other new Google ads. You get to control your budget and how much you want to spend. You get to use analytics and other information to figure out who you want to target online, where, and how. And you can use high-powered Google Ads Tools like Manager Accounts, Keyword Planner, AdWords Editor, and Reach planner.
6. Google AdSense
Over two million people use Google AdSense, and with good reason. It’s easy to use and implement. It only takes four steps before you start earning money. First, you select the ads you want on your site. Then you chose where you want the ads to appear. Next, the ads go live. And finally, when the ads are seen or clicked on, you earn money.
7. Google Pay for Business
Millions of people already rely on Google and have Google Wallet and Google Pay to make it easier for them to check out on your e-commerce website and across the web with Google Pay for Business. It’s easy to implement, customizable, and enables a faster and more convenient checkout experience across devices. You can also use it to deliver personalized mobile offers, recommendations, and discounts to your users, as well as streamline ticketing for events and implement customer loyalty cards and programs.
8. Google’s Enhanced Marketing Platform
In 2018, Google released its updated Google Marketing Platform for small businesses and enterprises. If you’re a small business owner, you can use this platform to access free tools that will allow you to enhance your marketing initiatives. You get access to tools like Google Analytics, Google Optimize, Google Data Studio, Google Surveys, and Google Tag Manager. And you’ll be able to gain real insights into how to deliver more relevant experiences for your target customer with your ads and marketing initiatives and more. In today’s world of data and information overload, you’ll want to know how to use this platform.
Additionally, you can use these tools to do things like adding a tracking code to your website or app to collect e-commerce data and send it to Google Analytics. And you can troubleshoot your own e-commerce tracking and reporting. View Set Up Ecommerce Tracking for more information.
9. Google My Business
With Google My Business, you get to manage your own free online business listing. You can change your location and business information at any time so that people can find you. And you can make online updates via Google that makes it easier for people to find your e-commerce website online.
10. Google Trends and Google Alerts
Google Trends shows what people are searching for the most across the web. You can even look at maps and regions to determine what people are searching for the most in each time period in a specific region on the globe. Google Trends helps you know what most people are interested in reading and learning about, which can help you create a highly targeted content marketing strategy for your e-commerce business and website.
Additionally, you can set up Google Alerts to monitor the web for interesting content related to topics you care about and that are relevant to your e-commerce website and business. When you set up alerts, you’ll receive regular emails with content that you’ll want to read and use for your own e-commerce business’s strategies and content.
If you want your e-commerce website to stand out online, be sure to use the Google tools and information about how to use Google highlighted above.