Is Your Content Working? Get Tips to Measure Effectiveness
You’ve got the website, you’re doing the blog and even some Youtube videos as backup marketing. The problem is that you don’t even know if anybody is paying attention to them. Do they even know the content exists?
In order for someone to read your content, and have the chance to convert, they must be able to find it. Today’s SEO game is very competitive, everybody is fighting over the same audience. While every site wants that top Google ranking the reality is someone is going to be first and someone is going to be last.
If you’re the sole proprietor of a small startup, you’re up against some huge companies who already have the advantage of a paid staff who are pros at writing SEO rich content. But this doesn’t mean that your efforts won’t be successful. I does mean that you’re going to have to think out of the box, review regularly, and adapt quickly in order to make any real gains.
Know Your Readership Levels
First, it’s actually pretty easy to gauge whether or not you’re drawing readers. In the settings section of every website are the demographics and actual numbers of readers. This is true of WordPress and any other blogging site.
It’s important for you to familiarize yourself with all of the available reporting options for your content, so that you can easily access the numbers. Look at the reporting to determine the baseline audience for your content across channels. It’s hard to say what a ‘good’ or ‘bad’ viewership number is, but once you know the average ranges, you can adjust your tactics and check to see what worked to bring in the most views.
You should be looking at both the macro (overall viewership) and micro (by content piece) level to understand general trends over time, and identify the highest and lowest performing content pieces. Once you know this, you can identify your own levels of good or bad performance. Of course, you’ll want to try and duplicate the wins and minimize the low-performers.
Research Your SEO Plan
It’s also important to research all of the potential keywords and select the ones the actual Google or Yahoo user is entering.
On these search engines, you’re only allowed one business category and your job is to try to figure out which one users are most likely to enter.
If you’re a landscaper, for example, don’t just assume users are googling “Landscaping Minneapolis,” because they may not. They may actually be most often entering “Landscaping Contractors” or “Landscaping Designers.”
The point is that just because the keyword seems logical to you that it’s the choice of everybody else. Most times, it isn’t. You can use Google Adwords keyword planner tool to help research which keywords are going to be most effective for your business.
Closely Monitor Performance
SEO is a numbers game that you need to closely monitor and be willing to adapt at a second’s notice.
If you make a change to keywording or tags, monitor the numbers over the course of a week or more. This tells you right off the bat if your keywording and tags are working or not.
Monitor your numbers daily, weekly and monthly, and be prepared to make changes accordingly. If you’re willing to do this you should find your numbers and Google rank steadily improving.
Building an effective SEO strategy and gaining a high Google ranking isn’t going to happen overnight. You’re not going to adjust keywords and jump to the top of the results overnight.
Sure, sometimes a person writes just the right story with just the right catchy headline and it instantly goes viral. That isn’t usually the case and it takes time to develop a solid SEO.
Most often it’s going to take a month or more before you see the numbers improve, so be patient and understand this from the start.
But if you take the time to put as much care into SEO management as you do writing your blog posts, the good news is that eventually your ranking will improve.
Rest assured, however, that the payoff for the hard work and research you do right now is a successful and vital website or blog.