Building your brand from the foundation up

Developing your brand strategy should be done as carefully and meticulously as constructing a house - beginning with a strong foundation and building up from there. If you do it right, you'll be living in a mansion.

To blog or not to blog

A successful blog isn't something that you can put together overnight. But if it's done well, it could lead to improvements to your company's entire marketing campaign.

Website safety requires 24/7 monitoring

Whether you choose to manage things in-house or opt for a service provider, keeping your website safe needs to become a priority.

Brand recognition is easier than you think

If you're a small business owner, you probably don't have the funds at your disposal to launch that same level of TV marketing campaigns. Fortunately, there are several strategies and recent technological innovations that can help you spread your message to wide audiences at a fraction of the cost.

Developing an effective video ad: It’s not as hard as you think

More than 40 percent of all advertisements consist of video, according to a recent study, making it the most popular form of marketing these days. There's a reason for that - they've been proven to be extremely effective.

Boost marketing campaign and website performance with data analytics

Because of data analytics, you no longer have to guess where the broken peg is on your online marketing ladder. Use them for your gain.

Improve online sales by delivering better social customer service

A new survey found that nearly 90 percent of consumers are influenced by internet reviews, whether positive or negative.

The X Factor: Effective video marketing

Many people who surf the web want to avoid reading as much as possible. Videos allow you to get the same message across in a way that entertains and engages customers, far beyond anything written marketing strategies can accomplish.

Kill two birds with one stone

Developing your marketing campaign might feel overwhelming at the moment, but integrating your social strategies directly into your SEO plans can kill two birds with one stone.

Use Facebook to win over your local market

Social networking sites are also the third most common resource consumers use to find information about local businesses, with Facebook among the leaders.