If you're a small business owner, you probably don't have the funds at your disposal to launch that same level of TV marketing campaigns. Fortunately, there are several strategies and recent technological innovations that can help you spread your message to wide audiences at a fraction of the cost.
More than 40 percent of all advertisements consist of video, according to a recent study, making it the most popular form of marketing these days. There's a reason for that - they've been proven to be extremely effective.
Because of data analytics, you no longer have to guess where the broken peg is on your online marketing ladder. Use them for your gain.
Many people who surf the web want to avoid reading as much as possible. Videos allow you to get the same message across in a way that entertains and engages customers, far beyond anything written marketing strategies can accomplish.
Developing your marketing campaign might feel overwhelming at the moment, but integrating your social strategies directly into your SEO plans can kill two birds with one stone.
Social networking sites are also the third most common resource consumers use to find information about local businesses, with Facebook among the leaders.
Keywords and phrases are the key ingredient to any online marketing strategy. Make sure you dig below the surface when coming up with your strategy.
Whether you're the local barber, a restaurateur or the third-generation owner of a small drug store, pay-per-click represents one of the most cost-effective advertising strategies out there. Ignore it at your own peril.
Social media marketing is here, it's thriving and it's become a necessity. Use it wisely to boost your customers' satisfaction, loyalty and purchases.