Developing an effective video ad: It’s not as hard as you think

More than 40 percent of all advertisements consist of video, according to a recent study, making it the most popular form of marketing these days. There's a reason for that - they've been proven to be extremely effective.

Boost marketing campaign and website performance with data analytics

Because of data analytics, you no longer have to guess where the broken peg is on your online marketing ladder. Use them for your gain.

Improve online sales by delivering better social customer service

A new survey found that nearly 90 percent of consumers are influenced by internet reviews, whether positive or negative.

The X Factor: Effective video marketing

Many people who surf the web want to avoid reading as much as possible. Videos allow you to get the same message across in a way that entertains and engages customers, far beyond anything written marketing strategies can accomplish.

Kill two birds with one stone

Developing your marketing campaign might feel overwhelming at the moment, but integrating your social strategies directly into your SEO plans can kill two birds with one stone.

Use Facebook to win over your local market

Social networking sites are also the third most common resource consumers use to find information about local businesses, with Facebook among the leaders.

Want to boost your website traffic? Dig deep into keywords

Keywords and phrases are the key ingredient to any online marketing strategy. Make sure you dig below the surface when coming up with your strategy.

Ignoring pay-per-click strategies? Do so at your own peril

Whether you're the local barber, a restaurateur or the third-generation owner of a small drug store, pay-per-click represents one of the most cost-effective advertising strategies out there. Ignore it at your own peril.

Social media – The tool that improves customer service, loyalty and sales

Social media marketing is here, it's thriving and it's become a necessity. Use it wisely to boost your customers' satisfaction, loyalty and purchases.

How SEO can boost your website traffic

Simply put, search engine optimization (SEO) involves putting your website in the best position to come up when a person is looking for something related to your services.