Social media – Integrate, don’t stand alone

Social media by itself might not be a sure-fire way to boost sales in the short term, but when integrated into other marketing campaigns, it's an effective way to get your message out there.

Use new Twitter tool to improve targeted marketing strategies

If you're feeling overwhelmed when it comes to social media advertising, take advantage of Twitter's new self-service marketing tools.

Want to reach the mobile workforce? Advertise during working hours

One of the motivations for allowing employees to work remotely is that, supposedly, it leads to boosts in production. I'm not sure whether that's true for work purposes, but it's certainly making them more productive shoppers.

Focus on the fundamentals – A quality website

Much like an athlete should make sure his or her fundamentals are in line, effective website design and management should be at the core of your online shopping strategies.

Digital marketing’s big taboo

While autoresponders are not an effective solution by themselves, they can be invaluable tools for small businesses with limited marketing resources.

Website mobile compatibility – It’s a must, not an option

While making your sites look nice is important, ease of use is an even bigger aspect of the design process.

Starting up a business? Use social media to target customers

Small business owners might be thinking that targeted campaigns are out of their reach, but they're far simpler and less expensive than many people realize.

Emphasizing the right components of a website

You have access to all the resources you need to design and manage your site at an affordable price. Don't miss out on all the advantages an effective website has to offer.

Utilizing local marketing for a competitive advantage

Your competitors might be delaying adding a local marketing campaign, but you shouldn't. Don't miss out on the chance to strike gold with this strategy.