If you want to win over your customers' hearts - and, just as important, avoid their bad side - work targeted advertising into your future online marketing campaign.
If you're struggling to decide on a course of action for your online marketing campaign, go with the ones that have led many people to see a return on investment.
The web might feel like a burdensome challenge right now, but it's also a gold mine of opportunity. With the right focuses in mind - such as mastering SEO, building a blog and implementing a Twitter account - you'll be more than fine.
At times, selecting the right programs to use on the World Wide Web can feel like finding Waldo. If you're struggling to decide, start with Google Analytics, LinkedIn and Slideshare.
If you have your website in order, a social media following and SEO strategies in place, you're doing fine. Now it's time to push your online campaigns a few steps further in 2013.
If you're struggling to achieve the business growth you want, look to Robert Frost for motivation. By taking the road - or, in this case, marketing channel - less traveled, you will be more likely to separate yourself from the competition.
Developing your brand strategy should be done as carefully and meticulously as constructing a house - beginning with a strong foundation and building up from there. If you do it right, you'll be living in a mansion.
A successful blog isn't something that you can put together overnight. But if it's done well, it could lead to improvements to your company's entire marketing campaign.