Written by Jessica Ann on April 25th, 2014
The Top Marketing Software Systems Your Business Should Consider
Ever since computers were first invented back in the 1940s, they’ve been designed to perform automated tasks instead of humans. They do this better and faster freeing us up to do things like creating, imagining, innovating, and building relationships. So to help you automate here is a list of the top 5 scheduling software systems for your business:
CRM stands for Customer Relationship Manager. This type of software handles the sales process in your organization and one of the best is Salesforce.
In practice it helps you and your team to stay on top of sales. Using Salesforce you can record, collaborate, stay up-to-date, and much more. But the key strength with Salesforce is its measurability – it will increase sales. Your team will be more productive, you’ll have more accurate forecasts, and your business will get better results. And who doesn't want that?
There are two big benefits with Salesforce: its ease of use and its flexibility. But there are also alternatives such as Zoho CRM and Landslide.
Marketing is one area of business that has become more complicated with technology. All of the traditional forms of marketing still exist but there are now new platforms and avenues to find and entice customers. And if you don’t do it, your competitors will.
Hubspot provides an excellent suite of software services to help you with this process. It includes SEO, social media, lead management, landing pages, calls-to-action, marketing automation, and email. It also has tools to help you create blogs and websites both of which can help you get new customers.
Some of the features of Hubspot overlap with Salesforce but it can sync up so there is no duplication if you decide to run both systems.
Email marketing is one of the most effective forms of marketing on the internet. For many businesses it is more important than SEO, social media or direct advertising. CRM and marketing automation software usually includes email marketing but if you don’t want all of those bells and whistles you have the option of getting a dedicated solution for email marketing.
Email Brain is ideal for this. It helps small and medium-sized businesses build email lists, manage those lists, and then create stunning email campaigns. It also tracks the results so you can measure what works and what doesn't.
The reality is that some businesses do not need the full-blown power of CRM or marketing automation software. But it is also a reality that just about every business needs email marketing, which is why there are two email marketing solutions on our list.
Constant Contact allows you to import email lists from other services or spreadsheets, or create new lists. It has hundreds of email templates and real-time reports. It is also easy to use and comes with excellent customer support.
Scheduling appointments is a key task in many businesses. This includes beauty salons, dentists, driving schools, doctors, chiropractors, massage therapists, and health clubs. Because of the importance of appointment scheduling an automated software solution to handle the process makes it to number five on this list.
Appointy handles your scheduling tasks and can be integrated into your website. It allows you to schedule from anywhere and even includes email marketing with some packages. And if you need CRM functionality it offers that too. It is not as powerful as Salesforce but it is a natural fit to have the feature.
Businesses of all sizes can benefit from one or some of these scheduling software programs but if you are not convinced yet ask yourself this question: would you wash your clothes by hand when there is a perfectly good machine in your laundry room? Let the machines do the mundane tasks so you can unleash your creativity.
Read more articles about: Small Business Marketing
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