5 Ways Blogging Will Boost Your Business
After you find a reliable web hosting service and build your business website, it’s time to think of ways to spread the word online so that you can continue to grow your business. And starting a blog is one of the best ways to do that.
There’s a reason why 53 percent of marketers say blogging is their top content marketing priority (HubSpot). On average, marketers and businesses that prioritize blogging are 13 times more likely to achieve a positive return on their investment for their marketing efforts than those who don’t. 13 times! (HubSpot: State of Inbound 2017 Report)
Keep reading to learn more about the five ways blogging will boost your business.
1. Drives More Traffic to Your Website
Publishing blog content on a regular basis is one of the best ways to drive more traffic to your website. According to HubSpot:
- Companies that publish 16 or more blog posts per month receive almost 3.5 times more traffic than companies that publish four or less posts per month.
- Business-to-Business companies that publish blog posts 11 times or more per month receive three times more traffic than those that blog only once or less per month.
- Business-to-Consumer companies that publish blog posts 11 times or more per month receive more than 4 times as many leads than those that publish only four or five posts per month.
You can easily build a list of subscribers that continue to visit your business blog throughout the month if you’re continually offering valuable information they want to consume and engage with online. You can send automated emails with blog posts, and share your blog posts on social media. Each time someone clicks on a link to one of your blog posts, it will take them directly back to your business website. If you publish blog posts with a regular frequency, you’ll generate a steady and consistent stream of traffic to your website and continue to stay top-of-mind with your readers and subscribers each month, across various online mediums.
Furthermore, websites that regularly publish blog posts tend to have 434 percent more indexed pages, and receive 97 percent more links to their website, which means they rank higher in search engines (Business2Community). And when websites rank higher in search engines, they have more traffic because they’re easier to find online.
2. Leads to More Conversions
When you have more traffic coming to your business website, you have more opportunities to convert your readers into real customers or subscribers. Did you know that 47 percent of buyers view three to five pieces of content on average before engaging with a sales representative (HubSpot)? This means that buyers want to know more about your business and its products, what you’re good at, and learn more about what you care about before they commit to buying anything from you. So, create valuable content on your blog that’s created just for them, content that persuades them to trust you and buy from you.
In addition, you’ll want to have clear and optimized call-to-action buttons (i.e., “buy now”, “build my business”, “sign me up,” etc.) in your blog posts to convert even more of your business blog readers into paying customers. According to research conducted by Brafton, optimized call-to-action buttons can increase the average order value for blog readers 48.53 percent quarter over quarter and has the potential to increase total blog revenue by 83 percent.
3. Establishes Your Business as an Authority and Trusted Source
If you offer your audience a variety of in-depth and helpful blog posts often, they’ll continue to visit your blog and website for the information and products or services they need to run their own businesses, or to make their lifestyle or purchasing decisions. Business blogs that publish custom or original content about cutting-edge research, case studies, product comparisons, useful lists, industry news and trends, and beneficial tips, become valued and trusted sources that are highly sought after.
Consider these figures accumulated by Codeless:
- 78 percent of consumers trust your brand if you create more customized content.
- 60 percent of consumers feel engaged or positive with a brand or company after reading custom content on their blog.
- 90 percent of consumers believe that companies producing custom content are interested in building long-term relationships with them.
- 70 percent of consumers prefer learning about a company through custom content than through paid advertisements.
Simply put, consumers want to read custom blog content from an authoritative source they can trust. They want the content they read to be tailored to their needs and concerns, and to answer common questions they have. Why not make your business blog the authoritative source they trust, instead of your competitors’ blog?
4. Supports Your Brand’s Unique Voice
Long gone are the days when businesses must pay for an ad in a newspaper or magazine to promote their brand. In fact, 72 percent of marketers think that branded content is more effective than magazine ads (Neil Patel). And, blog posts are a great way to showcase and share your branded content or content that represents your brand’s unique voice.
Branded blog content is content that resonates with a brand’s audience without explicitly selling a product or service. And it’s the best way to differentiate yourself from your competitors while connecting with your target audience. For example, a business selling women’s brassieres that writes blog posts about cancer research during Breast Cancer Awareness Month and female innovators during Women’s History Month, would be solidifying its brand voice as having a more conservative and feminist tone centered around women’s health. And that brand’s voice would be very different from the tone offered by brands similar to Victoria’s Secret that speak more to the alluring traits of femininity and lingerie trends. Here are some real-life examples of branded content assembled by Creative Bloq and AdWeek.
When you develop blog posts with or without branded content, you’re further solidifying your business’s voice as either being fun-filled, humorous, research-oriented, innovative, etc. You’re establishing where your business fits into the marketplace and why customers should look to you for their information, products, and services.
5. Builds a Long-Term Audience and Customer-Base that Grows
Building a successful blog that boosts your business does not happen overnight. But as you continue to build your brand’s traffic, unique voice, and reputation online, you will keep growing and gaining more subscribers and paying customers. According to HubSpot, 92 percent of their monthly blog leads come from older posts that were published in previous months, which indicates that blog posts will continue to resonate with an audience long-term, long after they’re published. Once your business blog is well-established, it will continue to grow your business.
Business blogs are also one of the most effective ways to nurture customer leads long-term, while establishing your business as a reputable source within your industry or niche. People will continue to share your blog posts with others via email or social media outlets and look to your business blog for reliable or interesting information over time.
After you build your new business website, sincerely consider these five ways blogging will boost your business outlined above.