Posts in Category: Small Business Marketing

Website Copywriting Tips: 5 Ways to Capture Visitors’ Attention in 2020

Visual web content is like a show horse. It’s pretty and flashy, so it draws people in.  Website copy, on...

Top 8 Tips: Writing Guide for Small Business Owners (UPDATED)

Part of building a new website involves writing content that describes your business and your services or products. If writing...

10 Things Every Entrepreneur Should Do in 2019

Whether you’re a novice entrepreneur or an expert, it’s time to get your to-do list started for 2019. Here’s a...

Top Ten Content Marketing Mistakes to Avoid

Did you know that content marketing gets three times more leads than paid search advertising? And that online conversion rates...

2019 Digital Marketing and Website Trends You Need to Know About

Since 2011, small businesses have continued to increase their digital marketing spend each year, with most businesses spending around 35...

6 Signs You Need to Start a Blog Right Now and What to Do Next

If you’ve heard that blogging is dead, you’ve heard the wrong information. According to Statista, the number of bloggers in...

Brief Guide to Video Content Marketing for Your E-Commerce Website

It’s definitely not a secret that video content is everywhere now. And online users love to consume it. Experts are...

The Ins and Outs of Implementing Storytelling on Your Small Business Website

Your customers’ brains are hardwired for storytelling. According to research parsed in a Fast Company article, one Nielsen study discovered that...

How to Gain Influencers for Your Website or Blog and Why It’s Important

According to a 2018 survey, a whopping 92 percent of marketers who used influencer marketing in 2017 found it useful. And...

10 Ways You Can Use Google to Make Your E-Commerce Site Stand Out

If you haven’t gotten around to learning more about Google and what it’s capable of doing yet. Or if you...