Posts in Category: Small Business Marketing

Social Proof: Why Testimonials and Case Studies Are Important for Every Business Website

A new visitor opens up your website. They quickly scroll through your services and products. They eye your pricing. What’s...

Content Marketing 101: Tips and Best Practices for Your New Website

Although 84% of people expect brands to provide content that entertains, tells stories, offers solutions, and creates experiences and events,...

The Ultimate Guide to Content Strategy

According to Pew Research, 35% of adults in the U.S. said they owned a smartphone in 2011. By summer 2017, that...

How to Successfully Leverage Social Media as an Entrepreneur

As of 2018, there are 3.196 billion people on the planet using social media, up 13% from 2017 to 2018....

3 SEO Tools and Tactics to Use in 2018-19

Fortune 500 marketer and New York Times bestselling author Neil Patel says about the importance of search engine optimization: “If you ever...

Personalization: What It Is and How It Improves the Customer Journey

Picture the best customer service experience you’ve had in the past few days. A barista at your favorite coffee shop...

High-Value Blogs: How to Build Them and Increase Site Traffic

How many times have you visited a business’ blog, clicked on a compelling headline, and read through the blog only...

10 Resources to Help You Become a Better Writer (UPDATED)

You finally took that leap to set up your website, launch your blog or plunge into content marketing to help...

Four Ways to Effectively Market Your Business on Facebook

Despite the meteoric usership rise of Instagram, Facebook still has more users than any other social network. More than 2 billion...

Four Considerations for Naming Your Business

Every successful startup identifies and then attempts to solve a unique problem. With the business you’re forming, you believe you’ve done...