Posted on Apr 18, 2018

15 Tactics to Set Your Nonprofit Blog Apart

87 percent of nonprofit content marketers post articles to their website, while 64 percent of nonprofit content marketers publish blog posts regularly. Research also shows that 45 percent of the most effective nonprofit marketers offer subscriptions to their blogs (IronPaper).

So, if you just recently built a nonprofit website, chances are you’ve already considered developing and publishing posts for a nonprofit blog on your website. But, how can you ensure it stands out online and continually builds an active and engaged audience?

Here are 15 tactics to set your nonprofit blog apart online.

1. Develop Your Unique Voice

Use your nonprofit’s mission, passion, volunteers, and beneficiaries to develop your blog’s unique voice, and to encourage others to get involved. Make sure your blog’s voice matches its mission and work, and that it is geared toward those who are interested in getting involved. For instance, a nonprofit focusing on ending world hunger will want to speak to people desiring to help those in need of food and proper sustenance, with specific content geared toward their worries, concerns, etc. And, they will want to differentiate how they cover and discuss ending world hunger from other similar nonprofits, so that they can stand out.

2. Highlight Mentions in the Press

Whenever your nonprofit is mentioned in a national or local publication, write a featured blog post about it and include URL links to the original mentions whenever possible. This will give you an opportunity to show how others perceive your organization and its value. It will also provide social proof of the work it does, that it is trusted, and will showcase the story behind your mission and programs.

3. Share Important Statistics in a Compelling and Interesting Way

Throughout your blog posts, mention the number of families or individuals your organization has helped, how often, and other statistics related to its overall social impact. This will produce compelling blog content that will move your audience to act. And, it will actually contribute to your organization’s efforts, as well as increase the likelihood that others will share your blog content across other mediums.

4. Develop Original Case Studies and Research

If you really want to stand out online, publish blog posts that highlight original research or case studies your nonprofit has conducted, such as the best ways to help inner-city youth, or the most economical ways to send medical supplies abroad, etc. This will solidify your thought leadership and will encourage higher subscription and follower rates.

5. Rely on Online and Offline Partnerships

When publishing blog content for your nonprofit, rely on your partnerships and connections to develop high-quality content.

Online, you can link to your sister organization’s original research, events, and blog posts, as well as in your own blog posts to increase your blog’s relevance and ranking in search engines.

For an offline example, if you run an after-school program, you can write blog posts that highlight interviews with teachers and parents that talk about the overall effectiveness of your program and why it needs to continue. Or, when you co-host events with other nonprofits, you can highlight them in your blog posts too.

6. Tell a Story with Videos

Did you know that behind-the-scenes videos are a huge draw for 87 percent of online audiences (Live Stream)? So, if you want your nonprofit’s blog to stand out, include posts with video content that shows a behind-the-scenes look at how your organization does what it does. And, include footage of staff at work, your facility, your volunteers, etc.

7. Include Curated Content

Along with blog content that helps highlight your online and offline partnerships, you’ll also want to consider curating content on your blog page from other nonprofit sites that focus on the same kind of work your non-profit does, or that publish original and relevant research. For instance, a nonprofit focusing on healthcare initiatives may want to curate content from the World Health Organization, as well as from the American Red Cross on its blog page.    

8. Original Community News

Include up-to-date community news in your blog on a rolling basis, such as school closures that will affect your after-school programs, or a new piece of federal, state, or regional legislation that will affect your local nonprofit’s programs and facilities. Your audience will want to stay informed of information that is relevant to your nonprofit’s mission and everyday work.    

9. Place a Spotlight on Volunteers and Donors

Write blog posts about your most dedicated volunteers often, to make them feel special, while highlighting the work your nonprofit accomplishes each day, its story, and mission. Likewise, make your donors feel special by writing blog posts about them and why they decided to get invested in your organization.

10. Discuss Success Stories Often

Some nonprofits will only share blog content about how destitute certain populations or animals are, but don’t focus on the good part of the work that they do. Include success stories about the malnourished puppies you helped find a loving home for, and the children your organization fed or sent to school, etc. Don’t only focus on the negative components to your nonprofit’s work in your blog, as people may not want to subscribe to a constant barrage of bad and depressing news.

11. Give Your Beneficiaries a Real Voice

When showcasing your success stories on your blog, have the beneficiaries of your nonprofit speak for themselves. Their stories are the best way to highlight your work and the story of your nonprofit, while developing its unique and mission-based voice. Let them tell your audience how your nonprofit helped them and their families when they needed it most.

12. Include Clear and Varied Calls-to-Action

Be sure to include clear calls-to-action in every single one of your blog posts. However, don’t make every single one of them a plea for people to donate money. This will eventually turn away some readers. Instead, include calls-to-action that encourage readers to share your posts with others, call you with questions, or sign up for your newsletter. You want to use your blog to create a larger socially-focused conversation, boost support for your nonprofit’s mission, and get people involved. Don’t only focus on securing donors and sponsors. And, don’t miss real opportunities to develop a much larger conversation or attract volunteers and candidates for your programs and services.

13. Encourage Comments and Social Sharing

92 percent of nonprofits are using social media to share their content online (Nonprofit Source). If you want your nonprofit’s blog to stand out, you’ll have to share your blog content via social media channels and you’ll need to do it often, showcasing unique content, so that it gains real traction.  

In addition, you’ll have to encourage your blog readers to share your blog content on social media outlets. This will help to get the word out and increase others’ involvement with your nonprofit and the content that it posts. Be sure to include social sharing links in each one of your blog posts.

14. Implement Mobile Optimization

Make sure it’s easy for your readers to read and find your blog posts on any type of mobile device. This makes it easier for them to share blog posts on social media and in emails to their family members, friends, and coworkers.

15. Use Email Marketing

If you really want your nonprofit blog to gain subscribers that turn into volunteers, donors, program participants and supporters, then you’ll want to use email marketing. Send out emails with your varied blog post content often to keep your audience constantly engaged with your nonprofit and the work it is doing.

Don’t forget to follow the tactics above, once you link your nonprofit blog to your new nonprofit website, to set your blog apart from all the other nonprofit blogs online.

 

Feature image: Pixabay

 

Sources Cited
Golum, Caroline. “62 Must-Know Live Video Streaming Statistics”: LiveStream, https://livestream.com/blog/62-must-know-stats-live-video-streaming. Accessed 3/16/2018.
IronPaper Insights. “Statistics and Trends for Nonprofit Website Content,” http://www.ironpaper.com/webintel/articles/nonprofit-website-content-statistics-and-trends/. Accessed 3/16/2018.
Nonprofit Source. “39 Nonprofit Content Marketing Trends You Need To Know (Infographic),” https://nonprofitssource.com/nonprofit-content-marketing-trends-you-need-to-know-infographic/. Accessed 3/16/2018.

Comments