Posted on Jun 26, 2015

Using Google Apps for Work And Constant Contact

Google Apps for Work and Constant Contact will supercharge email in your business. Depending on your priorities they can improve your communications, make you more efficient, or boost your marketing efforts. But how do they work? Here are some tips to help you get the most out of iPage’s two most popular email products: Google Apps for Work and Constant Contact.

Constant Contact

In the wild the most successful hunters are those with the best physical tools – the strongest lion, the fastest cheetah, and the most cunning bear. Email marketing is like hunting, and to be successful you need the best tools. Luckily that doesn’t mean long claws, powerful limbs or sharp teeth. Instead it means that you’ll need tools to help you build your list, communicate your message, and analyze the results.

Constant Contact gives you these tools.

While this is not a comprehensive list of features (there are too many for this article) here is how to make Constant Contact work for your business:

  1. Create a list – it all starts with your email list. You can start a new list or you can import contacts from your existing lists.
  2. Build the list – a key part of email marketing is continuously building up your list. Constant Contact provides several tools to help you achieve this. This includes web signup forms, buttons, links, and more.
  3. Design your emails – designing attractive emails that effectively deliver your marketing message is easy with templates provided by Constant Contact. You can customize them and add additional features to encourage opens and improve click through rates.
  4. Measure – the final key element of any successful email marketing campaign is analysis. The reports from Constant Contact will tell you exactly how many people viewed and clicked on your email. This allows you to test and improve.

Google Apps for Work

Gmail is used by millions of people all over the world. That is an enormous testing and product development resource that Google effectively uses to refine and improve the way Gmail works. It’s not surprising therefore that it is not only one of the most popular email services in the world, it is also the best.

Google Apps for Work allows you to use Gmail’s full email functionality with your business email address: YourName@YourBusinessName.com.

Here is how to make the most of Gmail through iPage:

  1. Upgrade – you have a standard email service with your iPage account but to get all the features of Gmail you will need to upgrade to Google Apps for Work. Part of this process is verifying your domain so that Google knows you are who you say you are. This only takes a few minutes.
  2. Import contacts – the next step is to import your contacts from your existing email service. This will make it easier for you to send emails and determine the priority of received emails.
  3. Import messages – you can also import all your old emails into Gmail. You get 30GB of storage so there is loads of space, and it means you will always have access to your past conversations.
  4. Create accounts – finally you can create email addresses and accounts for the other members of your team.

Simplicity

We like to keep things simple here at iPage. When things are simple you have more time to run your business. That is why we have made the integration of Google Apps for Business and Constant Contact as seamless and easy as possible.

This means you can start benefiting immediately from the potential of email (without hunting for the right tools).

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